経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

図書館でコンサル脳を育てる方法。

投稿日:

こんにちは。NISHIです。

「こちらの記事」は
「広告宣伝費」に関するものですが

http://grass-ex.jp/Lo30/13681

「広告宣伝費」はあくまで
「1つの指標」ですが、

その「1つの指標」から
「収益構造」への関心、
【ビジネスモデルへの興味】を
持って育てていくと、

コンサルとしての提案も
しやすくなりますし、
その提案自体の妥当性や精度も
高くなるのは間違いありません。

つまり、コンサル脳が育つ
———————————–

といっていいでしょう。

そこで今日は、
ビジネスモデルを見る力や
収益構造を読み解く力や
ビジネスモデルを「作る力」に
直結するような
コンサル脳の育て方について
触れていきたいと思いますね。

これは言い換えれば、
コンサルタントの習慣でも
あると思いますが、

私の思いつく限り、
そのステップは【2つ】に
分かれると思います。

守、
破、
離、

のように、
コンサル脳を育てるにも
基本があって応用がある。
そこを端的にお伝えします。

では、行きますね。


コンサル脳を育てる
コンサルにとっての習慣ですが、
まず「ステップ1」は

業種毎のスタンダードを知る
————————————–

ということです。

先ほどのリンク先の記事ですと、
「広告宣伝費」というように、
「指標」からの切り口になります。

・広告宣伝費比率が高い会社には(指標)
・ネット系の会社が多い(業種)

ということがわかるかと思います。

順序で行きますと、

==
指標を絞って並べてみる

業種の傾向がわかる
==

と、指標ベースで
業界の偏りがある、
という傾向がわかります。

これもこれで

「あ、この業種は
広告費が高めなんだな」

「あー、この業種、
 やっぱ人件費キツイよね」

「これ、儲からないなぁ」

と、
業種毎の違いがわかりますから
傾向を知るにはいいトレーニングです。

ですが、
その前にまず、その「逆」をやってみると
より数字が頭に入ってきやすくなりますし、
業種ごとの特性の違いも理解しやすくなる。

つまり、まずは

業種を絞り、その収益構造を見る
——————————————-

ことが、
ファーストステップとして
有効な学習法であり、
有効なコンサル脳の育成法でもある
ということです。

今だとGoogleで検索すれば、
その業種の収益構造も見つかりますし、
意外と図書館に行くのもいい。

図書館によっては

・TKC経営指標
・貸出審査辞典
・各種年鑑

等がありますから、
調べたい業種の収益構造はもちろん、

当該業種の黒字企業平均
——————————-

もわかりますから、
業種のスタンダードを知るには
絶好の素材なのです。

もうお分かりですよね?
コンサル脳は、
この地道なリサーチの
ストック量に比例して
育っていきます。

1つの業種を調べる

次の業種を調べる…

という風に、
繰り返し調べることで
自分の血肉にしていきます。

すると不思議なことに、
そのリサーチの繰り返しを
ある一定量を超えた時点で

数字がするすると入る、
構造が手に取るようにわかる

というタイミングが来ます。
ティッピングポイントですね。

これが基本となる
「ファーストステップ」です。

2つ目は、明日にまわしましょう。

では。

NISHI

-日記

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