経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

普段使いのブルーオーシャン戦略。

投稿日:

こんにちは。NISHIです。

ベタなマーケティング用語を
ひとつピックアップしますと、

「ブルーオーシャン」と
「レッドオーシャン」と
いうものがあります。

あ、ふたつでしたね。

それはさておき、
ご存知ですか?これらの言葉。

ブルーオーシャンとは、
実質的に競争相手がおらず、
独占的な市場のこと。
まさに、青いキレイな海。

それに対して
レッドオーシャンとは
競争の激しい市場のこと。
血で血を洗う血の池地獄。

そういった意味で、
いずれも市規模の大小に
よりません。

結構前に流行った
「ブルーオーシャン戦略」で
これらの用語が世に広まったと
認識しておりますが、
私の記憶が確かならばこの本の主張は

==
未開のブルーオーシャン市場の開拓こそ、
高確率で高収益化に結び付く方法
==

だったと思います。

確かにそりゃそうなんですが、
この主張も御多分に漏れず、
「言うは易し」の類ですね。

ただ、
このブルーオーシャン戦略を
「新規事業」などの
「大がかりな事」で実現しようとすると
「言うは易し」の類に入りますが、

・もっと【小さなスケール】で、
・「それはブルーオーシャンな選択か?」と
 自問すること

は、
普段使いしやすく効果的な手法かと
思います。


さて、
先日、メールフォルダを開くと、
こんなタイトルのメールが来ていました。

==
経営者を救え!
デジタル時代の集客法を簡単活用、
810社が実践中
==

某ア〇マク〇エ〇ションズ
さんからのメールですが、
このタイトル、どう思います??

いやまぁ、中身を見てみても
別に悪く言うつもりもないですけど
何て言うこともないようなモノ
だったりすのですが…

それはともかく、
私が気になったのは「タイトル」です。

「810社が実践中」ってどう思います?
「810社も実践」しているんですよ?

そりゃ世の中の中小企業の数からすれば
810社なんてほんの一握りの数。

それでもマーケティングに熱心な
中小企業も多くはありませんから、
そういう視点で考えても
810社「が」実践中ではなく、
810社「も」実践中なのです。

ここで冒頭の話に戻りましょう。
ブルーオーシャンとレッドオーシャン。

実践中の810社を
「が」と取るか「も」と取るかで
どちらの市場を選択しているかの
見方が180度変わってきますが、

810社も使っているのであれば、
「かなり使い古された手」と見て
間違いはないでしょう。
最後の搾りカスを搾っている感じ。

そんな
レッドオーシャンな手を使って
高い成果を得られるでしょうか?

答えは否。

もちろん、
レッドオーシャンな手でも
使い方や対象市場を変えれば
ブルーオーシャンに変わる
可能性は十二分にありますが、
810社も使っている方法を
そのまま使うのはセンスなし。
もう搾りカスだからです。

レッドオーシャンとブルーオーシャン。
新規事業など、
「サイズの大きいこと」で使うと
難しさを感じるかもしれませんが、

マーケティング手法など、
「サイズの小さいこと」で使うと
効果的な選択ができるように思います。

では。

NISHI

-日記

執筆者:


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