経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

これが「専門バカになるプロセス」。

投稿日:

こんにちは。NISHIです。

?専門バカ?になると真実が見えなくなる。

記事は経済や歴史の話ですが、
経営コンサルティングにおいても
このタイトル通りのことが
全く同じように当てはまります。

http://grass-ex.jp/Lo30/13631


このテーマで経済学が
取り上げられていることが
個人的には結構面白くて、

経済学者の予測って
見事外すことも多いですよね。

で、その問題点に関しては
この個所に端的に表れている
ように思います。

==

経済学者もそうです。

たとえば2014年に
消費税率が引き上げられたとき、

「1997年の増税が失敗だったから、
今回も失敗する」

と反対する経済学者がけっこういました。

しかしこれは、正確な比較ではない。
1997年と2014年とでは、
経済状況がまったく違いますから。

==

ここです。
おわかりになります??

専門家が専門バカになる。
その一番の原因は

パターン思考にハマりすぎる
————————————-

ことです。

先ほどの引用個所を
例に挙げますと、

・「増税」を
1997年と2004年で「比較」し、
・「1997年=失敗」のため、
・「ゆえに2004年も失敗」と結論

と、まぁ対談で例として
挙げているわけですから、
行間を思いっきり端折って
いるのは確かですが、
それを差し引いても、

【前例】を引き合いに出し、
【前提の違い】を確認せず、
【等式で結び付ける自動思考】を
することがいかに多いかが
非常によくわかる例です。


コンサルタントも同じで、
いや、特にコンサルタントは、
業種なりテーマなりの
専門コンサルタントになればなる程、
この【悪癖】が出やすいことは確か。

それには理由があるんです。

少し抽象度の高い例を出して
それを説明してみますね。

たとえば、
「飲食業のInstagram集客」を
専門にするコンサルタントが
いたとしましょう。
あくまで例えです。

彼(彼女でもいいですがひとまず彼)の
【勝ちパターン】は当然、
【Instagramでの集客】ですよね。
彼の最も強力で唯一の武器ですから。
(便宜上、唯一としておきましょう)

しかし、
同じ飲食業でも業態や店舗によっては
【前提が違う】わけです。

目的を「集客」で考えると、
どうしもWEB系のツールが
苦手な人っていますし、

Instagramの使い方を嫌々覚えて、
その人が使えるようになるまでに
相当の時間がかかるくらいなら、

サッサと既存客にDMやハガキを
出した方が集客に結び付くことも
往々にしてあります。

この場合、この飲食店にとっては
InstagramよりDMやハガキの方が
正解というわけです。

これが
「前提が変われば正解は変わる」
ということであり、

・前提が変わっているのに
・その事実に気づくことなく、
・同じ方法を採用していること

が、【専門バカ】の危険性なわけです。

ただ、これも仕方ないといえば
仕方のない側面があります。

業種特化であれ、
テーマ特化であれ、
その組み合わせであればなおのこと、

勝利の方程式は絞られやすい
————————————–

わけです。

この業種では
このやり方がうまくいった、から、

このテーマでは
このやり方がうまくいった、から、

同じ思考回路になりがちなのです。
A→B、A=Bになりやすいのです。

そうやって
「パターンに頼った思考」により、
「思考のショートカット」をすることで、
案件を数多くこなせるからです。
そして、その方が金になります。
だから、そこにハマるのです。

結果、前提の違うことを忘れる。

いかに自分の思考、認知に、
フィルターがかかっているか。
適宜その点検をしなければ、
【痛い経済学者】と同じになります。

そういうコンサルタントが
多いことも確かですが。

では。

NISHI

-日記

執筆者:


  1. yeezys より:

    Thanks a lot for giving everyone a very superb chance to check tips from this website. It really is so cool and also packed with a lot of fun for me personally and my office colleagues to visit your website on the least three times every week to read through the new stuff you will have. Of course, I’m just actually amazed with all the unbelievable principles served by you. Certain 2 tips in this article are unequivocally the most effective I have ever had.

  2. adidas outlet より:

    The subsequent time I read a blog, I hope that it doesnt disappoint me as a lot as this one. I mean, I do know it was my option to read, however I truly thought youd have something attention-grabbing to say. All I hear is a bunch of whining about one thing that you might repair in case you werent too busy on the lookout for attention.

  3. magnificent submit, very informative. I’m wondering why the other experts of this sector do not notice this. You should continue your writing. I’m sure, you have a huge readers’ base already!|

  4. Itamar Serpa より:

    My spouse and I stumbled over here from a different web page and thought I may as well check things out. I like what I see so i am just following you. Look forward to looking over your web page repeatedly.|

  5. Dadado Veig より:

    I was recommended this web site by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my problem. You are amazing! Thanks!|

  6. Ahaa, its fastidious conversation concerning this post here at this webpage, I have read all that, so at this time me also commenting here.|

  7. Admiring the time and effort you put into your site and in depth information you offer. It’s good to come across a blog every once in a while that isn’t the same old rehashed information. Wonderful read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.|

  8. Thanks for one’s marvelous posting! I certainly enjoyed reading it, you happen to be a great author.I will ensure that I bookmark your blog and will often come back down the road. I want to encourage you to ultimately continue your great job, have a nice afternoon!|

  9. Thanks for sharing such a good opinion, piece of writing is fastidious, thats why i have read it fully|

  10. I precisely desired to appreciate you again. I’m not certain the things I would’ve done without the entire ways provided by you relating to my theme. Certainly was an absolute scary condition in my position, but looking at the very skilled technique you dealt with that made me to weep for contentment. Extremely happier for this guidance and even pray you are aware of a powerful job you are accomplishing training many people with the aid of your website. More than likely you haven’t got to know all of us.

  11. Howdy this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!|

  12. This design is spectacular! You certainly know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!|

  13. pandora jewelry より:

    You made some first rate points there. I seemed on the internet for the problem and found most people will associate with with your website.

  14. You actually make it appear so easy together with your presentation however I find this topic to be really one thing that I think I’d never understand. It kind of feels too complex and very broad for me. I’m having a look ahead for your subsequent submit, I’ll attempt to get the hang of it!|

  15. Remarkable things here. I’m very happy to look your article. Thank you so much and I am looking forward to touch you. Will you please drop me a e-mail?|

  16. I really like your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to design my own blog and would like to find out where u got this from. thank you|

  17. Itamar Serpa より:

    There is definately a lot to find out about this topic. I love all of the points you’ve made.|

  18. Hi there mates, its impressive piece of writing concerning cultureand completely defined, keep it up all the time.|

  19. yeezy boost より:

    I must point out my love for your kind-heartedness in support of persons that should have guidance on the situation. Your real dedication to getting the message all through became remarkably functional and has really allowed some individuals just like me to arrive at their targets. This interesting suggestions can mean this much a person like me and especially to my colleagues. With thanks; from everyone of us.

  20. What i don’t understood is actually how you’re not actually much more neatly-preferred than you might be now. You’re so intelligent. You understand therefore significantly on the subject of this subject, made me for my part imagine it from numerous numerous angles. Its like women and men don’t seem to be involved unless it’s something to accomplish with Lady gaga! Your individual stuffs excellent. All the time maintain it up!|

  21. yeezy boost より:

    WONDERFUL Post.thanks for share..more wait .. ?

  22. Hi there, I do think your blog could be having browser compatibility problems. Whenever I take a look at your site in Safari, it looks fine but when opening in Internet Explorer, it’s got some overlapping issues. I just wanted to give you a quick heads up! Besides that, fantastic website!|

  23. Hello, Neat post. There’s an issue along with your website in web explorer, would test this? IE still is the marketplace leader and a big component of other folks will omit your magnificent writing due to this problem.|

  24. I want to show appreciation to this writer just for bailing me out of such a situation. Because of checking through the internet and getting concepts that were not pleasant, I thought my entire life was done. Living minus the solutions to the issues you’ve solved by means of this blog post is a crucial case, as well as the kind which might have adversely damaged my entire career if I had not noticed your blog. Your main training and kindness in taking care of almost everything was very useful. I don’t know what I would’ve done if I hadn’t encountered such a solution like this. I can also now look forward to my future. Thanks for your time very much for this expert and result oriented help. I won’t be reluctant to recommend your web page to any individual who requires care about this topic.

  25. I constantly emailed this website post page to all my contacts, as if like to read it next my links will too.|

  26. Do you have a spam problem on this website; I also am a blogger, and I was curious about your situation; many of us have created some nice methods and we are looking to exchange strategies with others, please shoot me an email if interested.|

  27. Every weekend i used to go to see this web site, as i want enjoyment, since this this site conations genuinely good funny data too.|

  28. This is really attention-grabbing, You’re an excessively skilled blogger. I have joined your feed and sit up for in the hunt for extra of your great post. Additionally, I’ve shared your website in my social networks|

  29. Thanks a bunch for sharing this with all people you actually recognize what you’re speaking approximately! Bookmarked. Please also consult with my web site =). We may have a hyperlink change agreement between us|

  30. Dadado Veig より:

    Because the admin of this web page is working, no uncertainty very shortly it will be well-known, due to its quality contents.|

  31. I’m extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one nowadays.|

  32. yeezys より:

    I simply wished to thank you so much again. I do not know what I might have sorted out without the entire concepts discussed by you relating to such subject matter. It actually was an absolute frightening concern for me personally, however , seeing a specialized avenue you dealt with that took me to weep with joy. I am just happy for your assistance and wish you comprehend what a great job that you are putting in teaching others by way of a web site. I am sure you’ve never met any of us.

  33. Yesterday, while I was at work, my sister stole my apple ipad and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is entirely off topic but I had to share it with someone!|

  34. cheap jordans より:

    You made some respectable factors there. I looked on the web for the issue and found most people will go together with together with your website.

  35. Pretty! This was an extremely wonderful article. Thank you for providing these details.|

  36. Dadado Veig より:

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something informative to read?|

  37. My partner and I stumbled over here coming from a different web address and thought I may as well check things out. I like what I see so now i am following you. Look forward to checking out your web page for a second time.|

  38. Heya i’m for the first time here. I found this board and I find It really useful & it helped me out much. I hope to give something back and help others like you aided me.|

  39. A fascinating discussion is definitely worth comment. I think that you need to publish more about this subject matter, it might not be a taboo subject but typically people don’t talk about such topics. To the next! Many thanks!!|

  40. yeezy より:

    I and my pals ended up taking note of the good guides on the blog and then suddenly I got a terrible feeling I never thanked the web site owner for those secrets. All the people are actually as a result happy to see them and now have sincerely been tapping into them. Appreciation for simply being well helpful and also for picking this sort of smart guides millions of individuals are really desperate to be informed on. My personal sincere apologies for not expressing gratitude to you sooner.

  41. longchamp より:

    Spot on with this write-up, I actually think this web site needs way more consideration. I抣l in all probability be once more to learn much more, thanks for that info.

  42. Wonderful post however I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit more. Many thanks!|

  43. Grupo Coral より:

    Good day! I just want to offer you a huge thumbs up for your excellent info you’ve got here on this post. I am returning to your website for more soon.|

  44. Pretty nice post. I just stumbled upon your weblog and wanted to say that I have truly enjoyed browsing your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again soon!|

  45. nike roshe run より:

    There’s noticeably a bundle to find out about this. I assume you made sure nice factors in features also.

  46. Howdy! Do you use Twitter? I’d like to follow you if that would be okay. I’m definitely enjoying your blog and look forward to new posts.|

comment

メールアドレスが公開されることはありません。 * が付いている欄は必須項目です

関連記事

no image

【書評】「お金持ち入門」を読んでみた。

こんにちは。NISHIです。 コンサルという職業柄、 一般人よりは本をたくさん読みます。 (一般人という定義自体が謎ですがw) そこでたまには 書評も突っ込んでみたいと思います。 とはいえ、書評といっ …

no image

ゼロからコンサルビジネスを発想する「王道の方法」。

こんにちは。NISHIです。 コンサルの商品のつくり方ですが、 どんな風にやるかってご存知です? たとえば、ですが、 大筋こんな流れのやり方もあります。 == 市場規模がそれなりにあり、 上りトレンド …

no image

投資を渋る社長につけるクスリ。

こんにちは。NISHIです。 昨日はこの記事をネタに。 ↓ http://grass-ex.jp/Lo30/1721 重要なポイントが いくつか詰まっていますので、 今日はその続きです。 ▼ コンサル …

no image

その統計、鵜呑みにする前に確認すること。

こんにちは。NISHIです。 少し前に取り上げた プレミアムフライデー。 それそのものには未だに 1ミリも興味がありませんが、 「結果どうだったか?」には 1ミリは興味があります。 そこで、 アンケー …

no image

顧客からの信頼を得るコンサルに必要な「マーケ手法」とは?

こんにちは。NISHIです。 コンサルとしてマーケティング施策を クライアントに提案する場合、 基本的には2つのやり方があります。 1つは「トレンドモノ」の提案。 時代によっては当然、 販促手法にも流 …