経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

会社が潰れる選択、生き残る選択。その違いとは。

投稿日:

こんにちは。NISHIです。

昨日は書評ということで、
ピックアップ本を題材にしながら
「凋落の要因」をお伝えしました。

コンサルとしては
頭に入れておいた方がいいことの
1つではありますが、
今日はその逆と言ってもいい
【事業継続の要因】について
お伝えしますね。


本当にタイミングよく
いい題材が見つかるもので、
今日はこちらの記事を
参照しますので、
ちょっと見てみてください。

http://grass-ex.jp/Lo30/13611

ジャパネットたかたの創業者、
高田明氏のエピソードですが、
個人的にポイントは、
間違いなくここだと思います。
少し引用しますね。

顧客情報流出により、
会社が絶体絶命のピンチに陥った時の
「判断について」です。

==
明はすぐに全社員を集め、

「会社は今、厳しい状況だけど、
給料はきちんと払えるから大丈夫。
みんなで乗り切ろう」

と話した。

その言葉に泣き出した社員もいた。
うれしさと悔しさ、
安心と不安がないまぜになった
涙だったに違いない。
==

この部分です。

普通、こういった話を聞けば、

「あぁ、そりゃすごいねぇ」

程度の感想で終わりそうですが、
確かに、すごいことです。

売上は目に見えて激減。
見通しも全く立たない。
売上という「入り」は
全く見えないにも関わらず、
経費という「出」は
目に見えて流出し続ける。

想像しただけでゾッとしますよね。

業種業態にもよりますが、
固定費の中でも
人件費が占めるウェイトって
もちろん大きいもの。

この状況下ですから、
そんな重い固定費は
1円でも削りたくなるのが
普通の考えです。

この、
潰れるか生き残るかの瀬戸際で
後者をつかみ取る企業に共通するもの。

そのひとつは、
給与を払い、雇用を守ること。
——————————-

これのように思います。

生き残るだけでなく、
その後大きく飛躍する会社も
珍しくありません。


確か、茨城にある
常磐ハワイアンセンターさんも
同じだったと記憶しています。

かの東日本大震災の被害で
再開の目途が一向に立たない
状況でしたがそれでも
雇用を最優先に守ったのです。

休業期間中でも解雇にせず、
給与を払いますよ、と。
そして、実際に払いきった。

これで社員もパートも
燃えないようでは
男が廃るどころか、
人間が廃りますよね。

会社が最もキツイ時に
試されること。
生き残り、飛躍のやめに
試されること。

それは、
給与を払い、雇用を守ることです。
————————————

震災関連ではこの手の話、
いくつかあったと思いますが、
これは精神論ではなく、
経営におけるひとつのパターンとして
高確率であるように思いますね。

パターンは必ずあります。
なので、頭に入れておくが吉、です。

では。

NISHI

-日記

執筆者:


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