経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

【書評】「東芝解体 電機メーカーが消える日」を読んでみた。

投稿日:

こんにちは。NISHIです。

今日は書評です。
こちらの本をピックアップします。

==
書籍:
東芝解体 電機メーカーが消える日
著者;大西康之
出版社:講談社
→ http://grass-ex.jp/Lo30/13601
==

諸行無常。
盛者必衰。
ライフサイクル。

世の中のすべては
常に変わり続けるものですし、
栄える者は必ず衰える。
始まりがあれば、
隆盛を誇る時期も衰退の時期もあり、
必ず終わりを迎える。

東芝の例を出すまでもなく、
いくら盤石な大企業であっても
砂上の楼閣にすぎないことは
往々にしてあるものです。

かつて日本の経済成長を
支えた大手電機メーカーですが、
今となっては、
凋落の一途を辿っていることは
誰の目に見ても明らか。

しかし、「凋落の手前」では、
その船が「沈む船」と
認識できていた人は
どちらかというと少数なはず。

特に、

【渦中の人、中の人】

にとっては、
沈む船の認識はないはず。

この本は、
大手電機メーカーの
凋落の必然性に迫り、
また、再興に向けての
処方箋も示している本。

このメルマガでは
よく取り上げることと思いますが、
再興に向けた処方箋よりも
凋落の必然について、

つまり、
「落ちるべくして落ちた」ことが
よくわかりますから、

そのあたりに着目すると
応用が効きそうです。


さて、
この本からひとつだけ、
「必然の凋落の要因」を
私なりの言葉で
ピックアップするとすれば、

「仕組みのしっぺ返し」
——————————

ではないかと。

もちろん、
通常の場合ですと
仕組みという言葉自体は
いい意味で使いますよ。

でも、この場合は違う。

たとえば、です。
こんな記載があります。

==
国民から集められた
何兆円もの電話料金は
いったんNTTに集まり、

そこから
「電電ファミリー」といわれる企業に
「設備投資」という形で
流れるようになっていた。

NTTなら
値段をたたくこともなければ、
発注が突然減ることもない。
ファミリー企業にとっては
「上客」だったというわけだ。

こうした企業はNTTには
かわいがられた。

しかしその一方で、
自分の頭で考え、決断する能力を
失ってしまった。
==

本書を見ていると、
このような「馴れ合い構造」が
この業界にはびっちりと
貼付いているように思います。

受注やキャッシュ面では
それはそれは潤ったと思います。
この馴れ合いの仕組みによって。

しかし、
その裏技は大事なモノとの
【トレードオフの結果】でもある。

その大事なモノとは、
「考える力や決断する力」であり、
「自ら変化する力」でもあります。


かのホリエモンも、

==
「なぜ成功できたか」は
説明できないが、
「なぜ失敗したか」には
明確な理由がある。
==

確かそのようなことを
言っていたような記憶があります。
私の記憶が確かなら、ですが、
彼が言うなら説得力がありますね。

それだけ、
成功の要因に関しては
成功した本人もわかっていない
ことが多いものですし、
本人が認識しているつもりでも、
そこにはかなりのバイアスが
かかっていることが多いですから、
それは正しい認知とはいえない。

つまり、使えないのです。

失敗要因から学べることは多く、
それはあなたがコンサルの
「別のピンチの局面」に接した時、
必ず役に立つものです。

何か大事なモノを
トレードオフで失っていないか、
です。

では。

NISHI

-日記

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