経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

社長の「打算的選択」をフォローしよう。

投稿日:

こんにちは。NISHIです。

このメルマガでも何度も
お伝えしていますが、
コンサルとして
押さえておいた方がいいのは
こういった【企業事例】です。

http://grass-ex.jp/Lo30/13561

もちろん、
書かれていることすべてが
真実とは限りません。

光もあれば影もありますし、
その影は描かれていないの
かもしれない。

たとえ、
その「影」を描いていたとしても、
それはまるで「思い出補正」の如く
語り手の主観によって無意識的にも
一部ないし全体が歪められた事実
なのかもしれません。

そういった
「思い出補正」は考慮しながらも、
ひとつのパターンとして見ておく。

「ここは確実に真実だろう」と
思えるところを見ておく。

そういう風にして
企業事例をストックしていくと
見えるものが違ってきますし、
コンサルの幅が広がるのはもちろん、
それだけでコンサルも出来ますから。


さて、本題に入りましょう。
これ、いいですね。
典型的な中小企業のサクセスストーリー
といったところでしょうか。
いや、嫌味ではなく、
素直に素晴らしいと思いますよ。

そこで、個人的に
ポイントを挙げるとすれば2つ。

中小企業の社長で
非常に上手くいっている方を見ると
やはりこの2つが共通点かなと、

1つは【戦略と数字の裏打ち】。
これがしっかりしていること。

もう1つは、【捨てた人が勝つ】。
これかなと思います。


そこで1つ目の
【戦略と数字の裏打ち】ですが、
業績のいい中小企業の社長って
高確率でここをしっかり考え、
詰めています。

一見、
数字に細かくなさそうな社長も、
思いつきで行動しているように
見える社長も、
実は数字や戦略に細かいことが
とても多いものです。

先ほどの記事でも、

==
(会社譲渡に際して)
厳密には
売り上げの3%という
ロイヤルティを
もらうことにしました
==

とのことで、
ご自身と家族の生活費は十分に
賄えるんじゃないんですかね?
生活費を確保しておけば、
チャレンジもしやすいでしょうから。

もしかしたら、
生活費をしっかり計算した上で、
「ロイヤリティ3%で手打ちした」
のかもしれません。
十分にその可能性はあるでしょう。

また、

==
特許の有効期限は20年ですが、
これではようやく市場に
商品が浸透した頃に
特許がなくなることになります。

従って、
その商品の特許をすべて一度に出さず、
小出しにすることが
特許期限を長引かせるコツです。
==

と、自社商品の特許を分割して
タイミングをずらすことで
ロングセラー商品化している。

非常に戦略的ですよね。

特許の制度と
自社の商品と
会社のビジョンを
照らし合わせれば
シンプルに出る答えで、
結論だけを聞いてみると
ものすごく当たり前のこと。
だって合理的ですから。

でも、
その合理的な思考と判断が
バックグラウンドで
出来る人と出来ない人に
ハッキリと分かれるんですよね。
もうびっくりするくらいに
ハッキリと分かれます。

繰り返しますが、
業績のいい中小企業の社長は
【戦略と数字で裏打ち】し、
現実をしっかりと詰められます。

と、いうことは、
ここが決定的に弱い、ないし、
欠けている社長は無理ですが、

「苦手」程度であれば、
コンサルとしてフォローすれば
成果は十分に出やすいわけです。

クライアントに
成果を出してもらうには、
成果の出るポイントを
押さえることが必要で、

このように、
「業績のいい社長の特徴」と
「その分解した要素」が
垣間見えるのは、
この手の記事のいいところです。

もう1つのポイントは
次のメルマガにまわす
ことにしましょう。

では。

NISHI

-日記

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