経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

付帯マーケットを押さえる癖づけを。

投稿日:

こんにちは。NISHIです。

世の中、
何でも商売になりますね。

http://grass-ex.jp/Lo30/13531

==
スマホが主流になった。

使いすぎる人が増えてきた。

指先の皮膚をケアする
サービスが出てきた…。
==

と、流れはスムーズ。
何も問題がないですし、
極めてナチュラルです。
商売的には。

でも、おかしな話ですよね。
単にスマホを使わなければ
いいだけの話なのに。
ま、私もスマホ、
それなりに使いますから
人のことは言えませんけどね。
ただ、それを差し引いても
奇妙なサービスかと…。


さて、
この場合のメイン市場は
言わずもがな「スマホ」ですが、

スマホを使っている人でかつ、
スマホを使いすぎている人に
スポットライトを当てたのが
この「スマホ指荒れ市場」、
ということになりますよね。

これを個人的には
「付帯マーケット」と
呼んではいますが、
呼び方は何でもいいです。

こういった付帯マーケット、
コンサルの場面でも
顧客への提案としては
有効な策のひとつでして、
意外な事業の柱になる
可能性もあるんです。

もちろん、
メインの提案としては
弱いことが多いですが、
目を光らせておくには
十分な価値がある。
それが付帯マーケットです。


付帯マーケットを発見するには
「これ」といった決まって有効な
鉄板の方法はありませんが、
押さえておくとよいポイントには
こういったものがあります。

それは、「バグ」を見逃さないこと。
——————————————–

いくつかの減少を「バグ」という
表現でまとめてみましたが、
いくつか「違和感」を覚える箇所って、
ビジネスをやっていれば必ず
あるものだと思うんです。

例えば、
意外なモノが売れる。売れ始める。
顧客の声で「意外な声」がある。
時にそれはクレームだったりもする。

いずれも小さな変化です。
抽象度高くまとめましたが、
小さくて些細なことだからこそ、
見逃しがちなものです。

それを見逃さないこと。
気にしてみること。
それが始まりになるのです。


で、もうひとつ大事なのは、
見逃しがちな可能性としての
「バグ」を排除しないこと。

スマホの修理だってそうで、
最初は「こんなもの…」と
思う人も多かったはず。

でも、
iPhoneをはじめとする
スマホが出てこなければ、
スマホを修理するサービスは
出てこなかったわけで、
考えてみれば当たり前のこと。

そういうものを、
バカにせず取り組んでみる。
売れ筋商品の変化、
顧客の声の変化をキャッチする。
そういう選択ができる
クライアントと付き合うべきです。
コンサルタントとして
長く続けたいのであれば。

たいていの人は「逆」なんです。

これから世に出てくるはずの
新しいサービスよりも、
無くなりゆくサービスの方に
目が行ってしまう。

これは人による「癖」です。

「癖」ですから、
直そうと思えば直せますが、
自覚がないと直せません。

だからこそ、
こういうWEB記事等で、

「よくこんなモノを
 商売にするよな…」

と、思える商売をバカにしないこと。

世の中、地味なモノの方が
しぶとく残っていることは
往々にしてあるものです。

「バグ」を見逃さず、
付帯マーケットを押さえましょう。

「バグ」を見逃さず、形にする
意欲のあるクライアントと
付き合いましょう。

では。

NISHI

-日記

執筆者:


  1. Bleamb より:

    viagra covered by insurance
    buy viagra online
    how to get viagra over the counter
    buy viagra

  2. yeezy boost 350 より:

    I have to voice my affection for your kind-heartedness in support of individuals who really need guidance on this particular theme. Your very own dedication to passing the solution all through turned out to be especially important and has continuously allowed others much like me to achieve their ambitions. Your personal invaluable guide signifies so much a person like me and further more to my peers. Best wishes; from each one of us.

  3. yeezy shoes より:

    I together with my buddies were digesting the excellent information from your web site and so the sudden got a terrible feeling I never expressed respect to the blog owner for those secrets. The ladies happened to be joyful to read all of them and already have in fact been loving these things. I appreciate you for getting indeed kind as well as for pick out this form of good information most people are really needing to learn about. My personal honest regret for not saying thanks to you earlier.

  4. fitflops より:

    I抦 impressed, I must say. Actually not often do I encounter a weblog that抯 both educative and entertaining, and let me inform you, you’ve hit the nail on the head. Your idea is outstanding; the problem is something that not sufficient individuals are talking intelligently about. I’m very blissful that I stumbled across this in my search for one thing referring to this.

  5. yeezy shoes より:

    Thank you so much for providing individuals with an extraordinarily wonderful chance to read articles and blog posts from this blog. It is always very terrific and also jam-packed with a great time for me and my office co-workers to visit your website more than thrice every week to see the new things you have got. And of course, I’m so at all times motivated concerning the breathtaking creative ideas you serve. Selected 2 points on this page are unequivocally the finest we have ever had.

  6. zippyshare より:

    I every time used to read post in news papers but now as I am a user of web thus from now I am using net for articles or reviews, thanks to web.|

  7. This website was… how do I say it? Relevant!! Finally I have found something that helped me. Thank you!|

  8. Hi! Someone in my Myspace group shared this website with us so I came to take a look. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers! Great blog and fantastic design and style.|

  9. I every time used to study post in news papers but now as I am a user of net thus from now I am using net for articles or reviews, thanks to web.|

  10. Great post however , I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit more. Appreciate it!|

  11. What’s up, I read your blogs regularly. Your story-telling style is awesome, keep up the good work!|

  12. You could definitely see your skills in the work you write. The world hopes for even more passionate writers such as you who are not afraid to say how they believe. Always go after your heart.|

  13. Hi, Neat post. There’s an issue with your website in web explorer, could test this? IE still is the marketplace leader and a good portion of people will pass over your excellent writing due to this problem.|

  14. Thank you for sharing your thoughts. I truly appreciate your efforts and I will be waiting for your next write ups thanks once again.|

  15. Itamar Serpa より:

    Excellent blog here! Also your web site loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol|

  16. Yesterday, while I was at work, my sister stole my iPad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is totally off topic but I had to share it with someone!|

  17. adidas nmd より:

    A lot of thanks for your entire labor on this website. Ellie take interest in managing research and it’s simple to grasp why. My spouse and i learn all concerning the dynamic means you deliver good solutions through the website and as well recommend participation from other people about this subject matter then our favorite child is actually understanding a whole lot. Take advantage of the rest of the year. You’re the one doing a superb job.

  18. Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say fantastic blog!|

  19. Itamar Serpa より:

    Link exchange is nothing else except it is only placing the other person’s blog link on your page at suitable place and other person will also do similar in support of you.|

  20. If you want to improve your familiarity simply keep visiting this website and be updated with the most recent information posted here.|

  21. After looking into a few of the blog articles on your site, I really like your way of writing a blog. I book-marked it to my bookmark site list and will be checking back in the near future. Take a look at my website too and let me know how you feel.|

  22. I love what you guys are usually up too. This type of clever work and exposure! Keep up the awesome works guys I’ve included you guys to my blogroll.|

  23. Umanizzare より:

    When some one searches for his required thing, thus he/she needs to be available that in detail, therefore that thing is maintained over here.|

  24. curry 3 shoes より:

    you’ve gotten a fantastic weblog right here! would you like to make some invite posts on my weblog?

  25. Wow, that’s what I was seeking for, what a material! existing here at this website, thanks admin of this web site.|

  26. I happen to be writing to make you be aware of of the remarkable experience our child undergone using your blog. She mastered so many details, most notably what it’s like to possess an excellent helping style to get many more without hassle understand certain hard to do topics. You actually did more than visitors’ expected results. Many thanks for offering the great, safe, educational and in addition fun guidance on the topic to Mary.

  27. You really make it seem so easy along with your presentation however I in finding this matter to be really something which I believe I would never understand. It sort of feels too complex and extremely large for me. I’m taking a look ahead in your next put up, I will try to get the grasp of it!|

  28. Hi this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!|

  29. Hi there, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam responses? If so how do you stop it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any help is very much appreciated.|

  30. These are in fact great ideas in on the topic of blogging. You have touched some good points here. Any way keep up wrinting.|

  31. Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an email. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it improve over time.|

  32. Hey There. I found your weblog the use of msn. This is a very smartly written article. I will make sure to bookmark it and return to learn more of your useful info. Thanks for the post. I’ll definitely return.|

  33. Great post. I am facing some of these issues as well..|

  34. Good info. Lucky me I discovered your site by accident (stumbleupon). I’ve saved as a favorite for later!|

  35. Umanizzare より:

    My brother recommended I might like this website. He was entirely right. This post actually made my day. You cann’t imagine just how much time I had spent for this info! Thanks!|

  36. whoah this blog is excellent i love reading your articles. Keep up the good work! You understand, a lot of individuals are looking round for this info, you could help them greatly. |

  37. I am regular reader, how are you everybody? This paragraph posted at this web page is really nice.|

  38. hi!,I love your writing very a lot! share we keep up a correspondence more about your post on AOL? I need an expert in this area to resolve my problem. Maybe that’s you! Looking forward to look you. |

  39. When someone writes an article he/she retains the plan of a user in his/her mind that how a user can understand it. So that’s why this paragraph is outstdanding. Thanks!|

  40. The subsequent time I read a weblog, I hope that it doesnt disappoint me as much as this one. I mean, I do know it was my option to learn, but I truly thought youd have one thing fascinating to say. All I hear is a bunch of whining about something that you would fix should you werent too busy on the lookout for attention.

  41. I will immediately clutch your rss feed as I can’t in finding your email subscription hyperlink or newsletter service. Do you’ve any? Please permit me understand in order that I may just subscribe. Thanks.|

  42. I enjoy you because of your entire labor on this site. My mother enjoys managing investigations and it’s simple to grasp why. My partner and i know all of the lively form you render invaluable tips and tricks by means of the web blog and as well as invigorate contribution from other ones about this area of interest then our own girl is without question understanding a lot. Take advantage of the remaining portion of the year. You’re doing a splendid job.

  43. Grupo Coral より:

    Do you mind if I quote a few of your articles as long as I provide credit and sources back to your weblog? My blog is in the exact same area of interest as yours and my users would definitely benefit from some of the information you present here. Please let me know if this okay with you. Appreciate it!|

  44. Pretty great post. I just stumbled upon your weblog and wanted to mention that I have really loved browsing your blog posts. After all I will be subscribing in your feed and I’m hoping you write once more soon!|

  45. nike air max より:

    Your place is valueble for me. Thanks!?

  46. What’s Taking place i am new to this, I stumbled upon this I’ve discovered It positively useful and it has helped me out loads. I’m hoping to give a contribution & assist other customers like its aided me. Good job.|

  47. I was curious if you ever considered changing the page layout of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two pictures. Maybe you could space it out better?|

  48. Hi! I’m at work surfing around your blog from my new iphone 3gs! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the fantastic work!|

  49. adidas nmd より:

    I found your weblog site on google and verify just a few of your early posts. Proceed to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking ahead to studying more from you later on!?

comment

メールアドレスが公開されることはありません。 * が付いている欄は必須項目です

関連記事

no image

ルール化という、コンサルの遊び。

こんにちは。NISHIです。 昔、F総研時代に 当時の社長がこんなことを 言っていました。 「後天的に身につけるのが  可能なものと難しいものがある。  難しいものの1つは、 【ルール化能力】である。 …

no image

目玉商品・看板商品をつくるヒント。

こんにちは。NISHIです。 先日は「シンプルなビジネス」 についてのお話をしました。 ご紹介したパン屋さんでは ありませんが、 やはり儲けているビジネスは 人に説明しやすいシンプルさは 基本事項のよ …

no image

コンサルにお金を払う価値があるのか?

こんにちは。NISHIです。 コンサルの仕事ってよく 誤解されがちといいますか、 全体像が今ひとつハッキリしない 職業のひとつではないかと。 モノのように扱う商品に 形があるわけではありませんし、 か …

no image

リサーチ段階で「負けている人」の特徴。

こんにちは。NISHIです。 リサーチってやってます? どういったことをやってます?? ネット系のビジネスをする際も 店舗系のビジネスをする際も たとえご自身が 雇用されているビジネスマンであっても、 …

no image

【書評】「好奇心のチカラ」を読んでみた。

こんにちは。NISHIです。 今日は書評です。 == 書籍:好奇心のチカラ 著者:ブライアン・グレイザー、    チャールズ・フィッシュマン 翻訳:府川由美恵 出版社:KADOKAWA → http: …