経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

【書評】なぜ「戦略」で差がつくのかを読んでみた。

投稿日:

こんにちは。NISHIです。

今日は書評にしましょう。
コチラの書評にします。

==
書籍:
なぜ「戦略」で差がつくのか
著者:音部大輔
出版社:宣伝会議
→ http://grass-ex.jp/Lo30/12991
Kindle unlmitedでどうぞ^^
==

コンサルタントを
コンサルタントたらしめる
その最たるものが「戦略」と
いっても過言ではありません。

「コンサルって、
 戦略立ててどーのこーの
 する人なんでしょ?」

と、言う風に、
コンサルと戦略って、
なんとなくのイメージで
セットとして捉えられること、
多いかと思います。

本書はよくある
「戦略モノ」のジャンルの本で、
基本的にはマーケ担当者向けの
実践的な戦略立案の解説書。
そんな位置づけになると思います。

で、今日ピックアップしたい箇所は
個人的に「ココ」なんです。

いい目的がないと人も組織もつまづく
———————————————

という点。ココです。
目標ではなく、目的です。
何のためにそれをやるのか。
マイルストーンではなく、
ゴールとしての「目的」。

うすうす感じている方も
多いかと思いますが、

目的って
中々厄介だと思いません?

目的って、
気が付けば見失いがちだし、
気が付けば手段と混同しがちだし、

そもそも持っていな人も、
そもそもその重要性に気づかない人も
多いのではないかと。
また、目的を持つこと自体が、
設定すること自体が苦手、ないし、
自分でできない人ってとても多い。

これはひとえに、
考える力が極めて希薄になってきている、
考える力が極めて脆弱な人が増えている
証拠だと思うのですが、
ともかく、目的の設定って、
人によっては難易度が非常に高く、
非常に高いまま放置していることも多い。

この「目的を設定しないまま放置」を
繰り返すことで何が起こるのか?

目指す地点も不明確だし、
遠回りも発生するし、
寄り道も逸脱も発生する。

つまり【ムリ、ムダ、ムラ】が
思いっきり出てくるわけ。

だからこそ、
目的を設定しないよりも
目的を設定する方が、
効果的でない目的よりも
効果的な目的を設定する方が
いいわけですよ。どう考えても。

では、「いい目的」とは何なのか?

1つ、曖昧さがないこと、ですね。
——————————————-

曖昧さを回避する目的設定のために、
本書では次の2つのようなフレームが
紹介されています。

1つは、SMAC。

それぞれの頭文字は、
以下のような意味。

Specific(具体的)
Measurable(測定可能)
Achievable(達成可能)
Consistent(一貫性がある)

これが1つ目ですね。
で、もう1つが、SMART。

Specific(具体的)
Measurable(測定可能)
Achievable(達成可能)
Relevant(関連性がある)
Time-bound(期限設定)

これがSMARTの中身。

SMACに
Time-bound(期限設定)が
入っていないのは、
時間を資源の一部として
解釈しているためとのことですが、
まず、使いやすい方から使えば
いいでしょう。

このフレームを使うことの
「目的」はあくまで、
「いい目的」を設定すること
であり、
「曖昧さを回避するため」
だということです。

組織や人が機能するには、
戦略はもちろんのこと、
「よい目的を設定できるか」
が大事で、
意外にそこが抜け落ちがち、
出来ない人が多いものです。

それって、「差がつくポイント」
なんじゃないですかね。

では。

NISHI

-日記

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