経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

脅威はどこから来る?

投稿日:

こんにちは。NISHIです。

SWOT分析ってありますよね?

Strength:強み
Weakness:弱み
Opportunity:機会
Threat:脅威

の4つの象限から
当該企業が置かれる
ポジションや方向性、
採るべき戦略に目処をつける
フレームワークですが、

この中で時に難しいのが
「Threat(脅威)」の
捉え方のように思います。


そこで、
今日はこちらの記事を題材に、
そのThreatの捉え方について
見ていきましょう。
記事はコチラです。

http://grass-ex.jp/Lo30/12981

見られました?

インスタントラーメンといえば、
日本の技術力が生きるお家芸では
ないでしょうか。

それでも、
世界における消費量は
974億食もあるようですから、
いくら1000億食を割り込んだと
いっても需要はすさまじいかと。

とはいえ需要は減っており
中国では2割減とのこと。
と、いうことは、その需要を
確実に食っている存在がある
わけで、
その点を見ていくことは、
Threat(脅威)を見る上で
よい材料かと思います。

ポイントはここの件です。

==

「電話一本でいろんな
 メニューを食べられるから、
 わざわざインスタントラーメンを
 食べる必要がない」

==

ここです。

つまるところ、
宅配システムが発展し、
洗練されてきたことで、
デリバリーまでの所要時間が
大して変わらないのであれば、

インスタントラーメン<宅配

となるわけです。
ま、インスタントは
インスタントならではの
美味しさがありますが、

まぁ
スピードが変わらないのであれば、
作る手間と時間が省ける分、
また「健康的イメージ」でも
宅配にシェアを食われるのは
わかりやすい現象かと思います。

で、
ここで考えたいのは、
何度もお伝えしているように
Threat(脅威)の部分。

社長でも幹部でも、
未だに頭の固いといいますか、
タイムマシンで取り残された
ような方もいらっしゃって、

同業種同業態でしか、
競合を捉えられない

なんて人もいるんです。

同じ飲食で考えても、
そんな単純なことはすぐにわかるはず。

ランチでどこの店に入るかって、
イタリアンの場合もあれば、
ラーメン屋の場合もあるわけで、
それだけでも、
イタリアンの競合はイタリアン、
なんて発想にはならないはず。

脅威は同業種から来ること、
これからどんどん少なくなります。

自分が思いもしないような分野。
そういったところから、
今後は脅威があらわれてきます。

眼を曇らせないようにしましょう。

では。

NISHI

-日記

執筆者:


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