経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

マインドシェアを奪え。

投稿日:

こんにちは。NISHIです。

ずーっと昔のことですが、
確かロバートアレンの
確か億万長者入門という本。
確か某神田さんが監訳か何かを
されていた記憶がありますが、
確かその本の結論は1つ。

マルチプルストリームオブインカム。
複数収入源を持て、
だと記憶しております。

つまるところ、
たとえ細くても水の流れをつくる
ことができれば、
それが1つ、2つ、3つ…と
合流していけば、
やがてそれは1本の大きな川になる。
それと収入は同じことだ、
という主張だったと記憶しています。

もちろん、
1分だけ立ち読みした結論ですが…。

先日の非稼ぐ系4類型でも
お伝えしたことなんですけど、
Kindleだって関連本からの
購入が多いように、
YouTubeだって関連動画からの
アクセスが多いのは確か。

これって、先ほどの
マルチプルストリームインカムと
理屈で言ったら全く同じこと。
おわかりになりますよね?

この発想、
特に予算のない業種、
購買単価の低い業種や
利益率の低い業種における
コンサルをする際には
押さえておきたい発想なんです。

例えば、
習い事系の業種、教室って
ありますよね?

粗利率は高いですが、
単価は低いですから、
ビジネスモデルの設定次第では
商売としては大きくなりづらい
構造になっています。

すると、
「広告に対して予算をかける」って
中々踏み切れない人が多いし、
構造上踏み切れない場合も多い。

とはいえ、
当然ですが集客はしなきゃならない。

どうするか?

この発想を持ってくるのです。
マルチプルストリームオブインカム、
関連本、関連動画の発想を持ってくる。

お店に入ると、レジあたりに
「フライヤー」って置いてますよね?
「アレ」を置いてもらうんです。
自分のお店のチラシでもリーフでも
集客につながる販促物な何でもいい。
交渉して、置いてもらうんです。

意外と置いてくれるものですが、
そのお店が1店、2店、3店…と、
増えていったらどうでしょう?

まさに、
細くて小さくて頼りない川が、
少しずつ合流して太くなっていく。
この感覚です。

特に、
地域密着の商売をされている方なら
なおのこと効果的かと思います。
だって、商圏範囲が決まっているから。

ちょっと違う例を出しますと、
ピースボートなんかも同じ発想。

ありますよね?ポスターが。
ちょくちょくそこらじゅうに
貼ってありますので、
生活動線上で目にすることが多い。
これも全く同じ発想です。

場所を変え、
タイミングを変え、

同じモノを目にする。
同じお店を目にする。

このリアルの接触頻度を
いかにつくりあげるか?

ネット上だけでなく、
頭の中のシェアを少しずつ、
獲っていく発想は
店舗コンサルでも役立つ
発想ではないかと思います。

では。

NISHI

-日記

執筆者:


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  84. The title of your post had me formulating what the “cliche” points would be, but I’m pleasantly surprised by the depth of your list. And they are so bang on. Though it shouldn’t come as a surprise as I’ve come to enjoy frequenting your blog because it is fresh. This secret love sauce is a new concept I will need to try with my wife.Mike recently posted..  

  85. This works for my timeline, but when i restart my computer all settings are gone. I have to download the hdaanalyzer again and put the EAPD setting on.Do you have any idea what i can do to save the preferences permanent?I am using:Acer Aspire timeline x 4830tg with Ubuntu 11.04

  86. The longer this goes on, the more damage that will have to be undone. It's reckless, childish, and irresponsible for our government to act this way. We elected them to be responsible adult acting representitives of our interests as a nation not the criminals they turned into. It's beyond time to alter or abolish this tyrannical form of government.

  87. Noe godt å drikke hver eneste kveld er mitt tips, men dette fører til lettere pålegging av vekt og dermed også vår-depr, så er kanskje ikke noe å anbefale.. xDAngela recently posted..

  88. what does one expect a tech’s salary to stay at the current level ???My bet is that tech salaries will drop again, and drop big, there’s nothing in the US economy to sustain increase.Cheers

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  90. I bought the DVD but I probably won’t buy the Bad 25 box set. I refuse to keep buying the same music over and over. My favorite new song is Song Grove a/k/a Abortion Papers I think it should be released as a single…..the rest of the new songs are just okay imo……I do wish they would play some of them on the radio though.

  91. Hi Marilia, I think more and more homeschooling programs will crop up in the next handful of years. Folks aren’t content with public school options, and looking for options outside is gaining momentum! I have no doubt you’ll find great programs for your sweet girl.

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  94. October 18, 2012 at 1:18 amHahaa! From what I’ve read of work by Machen, he didn’t seem to be able to get down that ecstatic-state. But he knew it. He spotted it and could write about it and explain why people thought so highly of certain classic works of fiction. That seems simple but is extraordinary to me. Reply

  95. 30 noviembre, 2012SaraTengo una duda, en ticketea pone que también va a ser en la Sala Óxido, pero aquí en viendo todas las cosas que hay no pone nada de esta sala. ¿Alguien me lo puede aclarar?  

  96. Olá Mariana, Você consegue comprar dermocosméticos Árago com esteticistas, na central que fica em Santo André/SP ou com distribuidores espalhados pelo Brasil (www.arago.com.br). Eu atendo a zona norte/oeste de São Paulo, onde você se encontra? abraços, Elis

  97. “I love Wellesse Liquid Bariatric Vitamins!” and I am so glad you have introduced me to these. I wear dentures and some of the chewable vitamins are way too difficult for me to chew thanks Taunia!

  98. kalo rase tu adlh kalimah Allah, so x yh la pkai n beli cz dah terang2 dose…sbb korg anggap tu kalimah Allah..kalo korg xde rase pape sukehati la nk pkai.. sbb mmg xde prasaan..kalo rase was2 x yh le beli…

  99. To get the pattern to fit back into the original envelope, all you have to do is gently iron the paper with a barely warm iron. Forget the original folds. Just fold it so it will fit.

  100. I love Guy Ritchie movies. I loved the first one. And got to see the trleair for this one today also on the big screen. I can understand the gripes with the first one but I still thought it was a good movie, so I’m really looking forward to this one as well.

  101. slm..just nk bgtau lau menyampah mane p0n kt suami even tgh tggu cerai,selagi awk masih isteri org, WAJIB mtk izin pergi mana2 , msg p0n ok wlp0n x dibalas, kdg2 kita ni kene buang ego jauh2..mane tau aidil lembut hati n reply..” pergila,abg izinkan, jaga ank baik2.”..rita p0n reply ” k” hehe..* nk sgt dorg bersatu kembali..moga Allah cairkan hati mereka balik.Well-loved.

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  103. I bought this so we could take the digital camera that we already own on a cruise to the South Pacific. They recommended bringing a waterproof camera to take underwater pictures. We haven’t gone on the cruise yet, so we haven’t used the waterproof case yet. It looks like it would work!

  104. Hei, aku sempat pakai theme ini lama sekali. Dulu ketika masih di wordpress. Aku familiar sekali dengan theme ini. Seolah seperti pulang ke rumah sendiri.Yoga:Hai Daniel, ini thema sederhana yang entah kenapa saya justru suka saat ini. Seolah seperti pulang ke rumah sendiri?

  105. ya un favori pour wimb, j’ai pas vu le score final du gazoton pour me décider là dessus c’est sur que si tu avais daigner nous en fair un, on aurait pu clairement clore cette question

  106. Lool so you reckon that it could be a case of love on the female’s behalf if there’s a lack of communication between not regularly occurring hook-ups over a long period of time? Maybe I’m just in denial =[

  107. Asian markets are flying…… US markets to follow on good news/bad news/ lemon-scented news / arthur kill scented news.Suck it shorts!Roubini’s double-dip warnings in the FT are a joke. Straight to the moon Nouri, TO THE MOON!

  108. Well Joel might have complained just a little bit about his C.M. job… Very well put Amy, I might have had a single tear – at least a little misty eye!

  109. Its so funny to read your thoughts we too had all the same ones a year ago this week we were trying to make up our mind keep them dont keep them all the risks and now look at them..

  110. Teresa, the irrelevant list of your skills has absolutely nothing to do with the question of science communication.Unless you, of course, really want to apply your martial arts to discussions about science in which case I would probably replace the adjective “Stalinist” by “Nazi”.In science, there is no way to selectively denote things as irrelevant. If an insight is relevant for a scientific question, then it’s objectively relevant, and if someone is being convinced by others that it is irrelevant because of some context or because of individual entertainment values, then he’s being cheated.Both of you seem to lack elementary moral values and honesty.

  111. Early voting started in 29 states today including INDIANA AND MISSISSIPPI. The judges are playing orly taitz for a fool. Obama will not be removed from any ballot. We have lost. The birther movement is over. Some of us tried our best,others like jerome corsi and joe farah gave up on us a long time ago. 042-68-4425,1986-2009

  112. The second, third and fourth shot are the ones that got my attention. I love the way the 2 black & white pillows match the rug in shot 2. I love the white walls & black doors in shot 3 (oh the chair too). And I love the stools in shot 4, they compliment the striped rug so well!

  113. Acredito que ainda levará muito tempo até essas leis para os crimes cibernéticos tornarem-se realmente efetivas. Em geral, as nossas leis não são lá essas coisas, e essas novas leis com tantas brechas ainda a preencher, será difícil vermos elas em funcionamento. A não ser que a vítima seja uma Carolina Dieckmann, aí a lei funciona.Parabéns pela texto, muito bom!

  114. he’s is right and the reason i say that is because i got one of those pic’s and i’m not joking guy’s. i always wanted to upload it but i dont know should i. i dont have the rights because it’s not mine but also could coase some truoble. but what he said in this video is true. it might not be ufo but whatever it was it didnt miss the shuttle.

  115. Hello, I was interested in getting a newborn session done for my son. He was just born early Friday morning, June 29th. I have 2 friends from high school in champaign, Il that have used you and I love their pictures. I was just interested if you had time this coming week or next week to do a session. If you could get back to me by email or phone… 217-390-2252, and we could talk and see what you think. Thank you so much.Allison Chapin

  116. Olá Daniel! você é unica pessoa que tenho contato nesse ramo, queria saber como é que faz para meu anuncio nos classificados não ser regeitado?

  117. diz:Olá, João Marques!Você pode encontrar ajuda nos nossos representantes Ceramicasa (Av. Madre Paula de São José, 120) ou Toque Final Revestimentos (Av. Rio Branco, 454). Outra opção é ligar para o nosso SAC -> 0800 774 4747

  118. Jay I didn’t wanna make this a personal one.. no matter what you may be inclined to believ. Read my very first post. anyways.. off to a wedding now. Will talk on this further some time when I’m not in hurry and my comments having more spelling errors and gramatical ones than your numbers and mthod of analysis .

  119. that I wouldn't mind to know what that graph actually refers to (maybe PC3-PC4?) because it does indicate an Euro-African affinity at some level that is not so surprising to me. But cannot be at PC1-2 level because we all have seen by now dozens of such global PC1-2 plots and they do not produce these results.

  120. It was set in 2006, and written during the same time frame it was set in, while always referred to as ‘the current administration’ it read like a standard leftist anti-Bush conspiracy (I suspect a lot of that is due to the coauthor, Flint is usually more subtle with his politics) down to specific actions that the Bush administration did being attributed to ‘the current administration.’ The description of ‘the current administration’ however fits the Obama administration much better.A bunch of reviews didn’t like the book for this, if you can get past the politics however, it is a good read.

  121. I don’t know how you can possibly decide which one(s) to order! I would have to recommend ALL OF THEM! Very sweet little girl you have, Lisa & Brian!

  122. Here's hoping you happen on the next trend,lol! No, it really is good to hear an agent say these things. I admire your decision greatly. Anyone who reads this blog and listens to your vlogs can see you have a good head on your shoulders. You're exactly what we unpublished authors want in an agent. I know you're probably feeling exasperated about the whole thing. But I congratulate you on your intelligence!

  123. Hello folks. I’m just cheking in to say hello and whatnot. Well. That’s all I got. I have a story A12 would appreciate, I suppose. ‘Tis all.

  124. Wonderful story, reckoned we could combine some unrelated data, nonetheless seriously worth taking a search, whoa did one learn about Mid East has got additional problerms at the same time

  125. “A NATO liberta os povos oprimidos dos tiranos opressores”Santa ingenuidade! Há mesmo quem acredite nisto?É a imagem ao espelho dos apologistas que tomam Kadaffi pelo Pai do Povos Árabes.Acreditam em “Uncle Sam & Apple Pie”? Alistem-se, porra!

  126. Please back away from the keyboard right now. Of all the dag nab darn fool things I’ve read in the last year, this mumbo jumbo takes the bloody cake. I wasn’t expecting “Walt Whitman” but crimey mate, reading this is giving me a major case of the willies! LOL!

  127. something to the effect that its so ingrained that it may as well be genetic.They can't seem to do otherwise.I remember listening to a neocon go on and on and on about how great divirsity and open borders were, he poo pooed all my objections. then, i posed the question.. well if it's so great why not have it for israel?He stammered 'it's a small country' so? it has problemsbut diveristy and immigration would bring vibrant immigrants that would solve those problems…then he just neurotic and angry.

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  131. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work.

  132. I do believe all the ideas you’ve presented to your post. They’re very convincing and can certainly work. Nonetheless, the posts are too brief for starters. Could you please lengthen them a bit from subsequent time? Thanks for the post.

  133. Hace un mes tuve en consulta un schnauzer de 3 años de edad con dolor abdominal, se le administro antiespasmodicos en este caso si ayudo, a la ecografia abdominal se evidencio 3 calculos de urolitos de estruvita, 2 en vejiga y uno en la uretra prostatica y el tratamiento que utilice fue enrofloxacina, y dieta hills u/d, en este caso el paciente ha evolucionado. que más se recomienda. Gracias.

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  137. mia comprensione del puffolottese è vicina allo zero, ma ho immaginato si riferisse a . Potrei aver preso una cantonata, in tal caso, chiamiamo Turz, è un vero esperto in materia.

  138. >出産という家族の一大事というか重要なことなのに、>自分の願望だけで決めるのはおかしいですよね??>みなさんなら許せますか?許す許さないという話ではないと思います。出産する妻にはそれこそが人生の一大事。大黒柱の夫には仕事も人生の一大事。・・・ということではないのでしょうか。希望しての転勤とはいえ、仕事なのだから「自分で自由に決められる」ということではないでしょうし、仕事の流れでのタイミングで「今だ!」というのもあると思います。「勝手にすれば」と反発すればご主人も意地になるでしょうが、仕方ないね頑張ろうという姿勢でいれば「こんな時期にすまなかった」と思ってくれるのでは?私の姉は実家で出産後、1ヶ月の息子を抱いて東京から夫の待つ九州へ飛行機で帰りました。やはり12月でした。オススメするわけではありませんが、珍しいことでもないと思いまして。転居した先で出産、お母様に手伝いに来ていただくことは無理なのでしょうか?

  139. I would breathe a sigh and agree that it's best just to move on, but there is a problem with that mindset.Moving on without so much as a slap on the wrist encourages further lack of accountability in the future. A clear message has been sent that the President is unlikely to answer for anything done during his term(s) of office, much like what happened when Nixon was let off the hook.Expect more of the same in the future.

  140. tc, whatever gave you that idea? my list of favorite foods or the fact that before i die i want to bathe in a vat of the stuff??fred, why ‘wall drug’ of course! it’s only the greatest tourist trap inthe middle of nowhere ever…..well, except for las vegas that is.

  141. Beautiful quilt!Maybe make the embroidery look like trapunto or add some burgundy thread designs….I guess you could surf applique/trapunto quilts that have won awards or magazines like machine quilters unlimited or something. Should be a resource for longarmers to pick other longerarmers brains………….Sandy

  142. Hallo,dein Beispielplan ist nicht schlecht, aber für eine anabole Diät (welchem dieser Plan recht nahe kommt) fehlen mir trotzdem noch Obst und Gemüse. Ich hab während meiner Diätphase immer Spinat dazu genommen. Natürlich sind auch andere Sachen möglich.Allerdings auch bei Obst auf die Kohlenhydrate achten (bspw. Bananen)Gruß[]Hallo Tim,da gebe ich dir vollkommen Recht. Vor allem Gemüse MUSS ein Bestandteil dieser Ernährungsweise sein, um die Verdauung zu fördern.GrußThomas[]

  143. Mallmal, a CNBB apoiar conservador!?Em que mundo você vive rapaz?A CNBB é claramente de esquerda e anti-católica! E mesmo se ela viesse a apoiar uma candidatura do Alckmin, não seria grande coisa visto que esse senhor é ligado a maçonaria.Mallmal continua burrinho!

  144. Hey there just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Firefox. I’m not sure if this is a formatting issue or something to do with browser compatibility but I figured I’d post to let you know. The design and style look great though! Hope you get the issue fixed soon. Many thanks

  145. I did great on WW at work a couple years ago. After losing that job I couldn't return due to financial reasons. I wanted to quit smoking, and I'm almost 9 weeks quit, so I have decided that I'm going back to WW in January. I'm looking forward to learning the new PP program. I guess I can scrap all of my other materials, lol. I look forward to coming back!

  146. It was so weird to see my name with a comment at the second comment following this post! I questioned myself if I had been here earlier and did not tell myself. I clicked on the other Lydia’s name and enjoyed her blog for a few minutes. (I like your blog, Lydia. Regards, Lydia)So. How does it feel to have two messed-up Lydias as your readers? Thank you for standing up for your readers.

  147. Hé c’est cool ca !!!Je suis contente pour toi ,ca fais du bien d’entendre ca ici !J’en ai mon truck d’entendre parler de baise poche…Un peu de vie,un peu de petit bonheur ,ca égaie ma journée meme si c’est pas a moi que ca arrive !Parce que tsé l’amour la ben ca arrive aussi des fois !Des couples qui vont bien il y en a ,j’en connais !Je te le souhaite ma chere,tu mérite bien ca…

  148. How about an armed conflict with Iran initiated by Israel in which the strait of Hormuz is blockaded for a month and maybe a tanker or two sunk just outside Saudi Arabian ports?For the life of me I cannot understand the current European fixation with slashing Iranian oil imports. A nuclear Iran poses absolutely no threat to Europe whatsoever (I honestly do not think it poses a threat to Israel either, and I sincerely consider Ayatollah Khamenei to be substantially saner than either Nethanyau or the entire Republican presidential field).But the Iranian situation is the potential wild card here.

  149. O Adm do Brasil DownsVoce consegui 1 jogo pra min?é tipo de simulatorUK Truck Simulatoré que ja tentei baixa mais vem tudo corrompido e baixei varios jogos aki e veio certinObrigado abraço Responde:Olá Tiago, deixa seu email que eu envio os LINKS !

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  151. 3B,Find a realtor that you can stomach and have them give you a list of every house matching you’re search criteria. Find a house and make the bid based on multiple comps. Don’t make it more complicated than it is.

  152. "IP addresses identify a computer, not the person using it"Wrong! The provider saves all data about the users. If you give somene the IP adress they can check datas like name/location/…Does it mean YouTube is logging our IP adress and giving them to other people?

  153. Ok…so to make a point on fairness…to judge fairly, you have to see all 7 videos. Currently there are 1,139 votes on 7 different videos. If you add up the views for each video, they add up to 3,218 not 7,973. Obviously, not all those voters watched all 7 videos to judge them fairly…good chance most of the votes were from friends. Totally fine I think, except it makes it a popularity contest, not a “who has the best video” contest. That’s all I’m sayin. I think you and the rest of the donors of the prize money ought to say who gets it.

  154. Yes, I too noticed the ABC joining the rat pack in the manner they were doing before. Using taxpayer money to push for the side of politics which is committed to limiting its role. Go figure. Time to separate the appointment of people to the ABC from influence from the politicians of any side.

  155. viagra より:

    admin Hi Laurence,Well no I certainly wouldn’t recommend a diagram of the story as an essential script pre-requisite! But I do think that certain stories – particularly those 2 hour ‘long-form’ TV investigative stories, like Waking The Dead, Silent Witness, Wallander, etc. – lend themselves to this approach, in their tricky combination of regular \\ investigative characters, guest \\ antagonist characters, serial story elements and complex, gradually unfolding investigative plots. Perhaps my next blog should be story ‘diagrams’ of certain shows, although it may be something of a challenge for my limited computer skills…!Philip Shelley

  156. Thanks for dropping by manilaspoon.com. You’ve got a lovely blog! Will be checking your site ’cause my husband is trying a gluten-free diet. Your recipes would be very helpful.

  157. Yo también me había enterado de ese juego, pero todavía no me registré. Por otro lado, edité tu enlace como referido, así los visitantes saben de qué se trata, ok? La cosa es así: si quieren registrarse por medio del enlace referido a David le estarían regalando puntos adicionales para utilizar en el juego (no se trata de dinero real, claro está). Eso sería un buen gesto para los que estén interesados.Saludos.

  158. Dave Gibbons’ art is very good and masterfully consistent in Watchmen, no doubt. I just found the Nite Owl and Silk Spectre parts to be boring. Don’t even get me started on the scenes with Dr. Manhatten (I nearly fell asleep and gave up reading the comics that’s how bored I was). The ending was horrible. Rorschach was the only interesting character in that series. Comedian was alright. I may have to re-read Watchmen now that I’m a few years older since when I first read it. Maybe I’ll enjoy it more?

  159. Someone could have found it and posted it. Would have been a nice touch at the end if the author had added something like “This was the last entry recorded on a laptop found at the crime scene” or something… Comment by satanist on November 4, 2011 at 9:11 pm

  160. Beautiful photos, Ashlee! I’ve been wanting to buy a camera and work on my photography skills for a while now. You’ve inspired me to make it happen!Gina´s last [type] ..

  161. Congratulations!Wonderful blog candy!I follow your blog, you make so many great cards! Inspiring!Thanks for the chance to win!Have a nice summer!Hugs Vivian

  162. “Il vostro parlare sia: SI, SI, NO, NO. Il di più viene da Satana”. Questa è la fede dei semplici, che parlano con le parole della Verità e non fanno lunghi giri, non usano parolone incomprensibili o a doppio senso, per salvare capra e cavoli come fanno ormai troppi sacerdoti, che vogliono parlare delle verità di fede,ma senza offendere eretici, atei, e “fratelli” separati vari; facendo perdere così, la concezione di Verità e di conseguenza la Fede. Il buon Dio ci liberi dai falsi profeti e ci dia santi e dotti sacerdoti!

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