経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

情報の価値には3つの段階がある。

投稿日:

こんにちは。NISHIです。

今日は「情報の価値」についてのお話です。

コンサルの人は基本に立ち返り、
コンサルになりたい人は知っておくべきこと。

今日はそんな内容です。

ネットや雑誌によくある
著名な経営者のインタビューって
たいていはロクに参考にならないものですが。

よーーく目を凝らしてみるとたまに
よいことが書いてある場合があります。

今日はこの記事、この一節からご紹介


http://grass-ex.jp/Lo30/1211

かなり有名な方ですよね。

このメルマガの読者にもご存知の方は
多いことでしょう。

大半は読まなくても大丈夫ですが、
最後の最後にあるこの一節が大事です。

===
同業他社を研究しても、
新しいものなんて見えてこない。
インターネットも同じ。
新しいツールを使えば
新しい情報が入ってくるなんて
思う人は多いけど、それは違う。
===

コンサルの人も
コンサルになりたい人も
コンサルにとって「情報は命の次に大事」
と認識している人は多いことでしょう。

確かに、情報は大事です。
しかし、情報には種類があり、

その種類によって大きく価値が異なる
———————————————

ことは見落としてはいけません。

コンサルにとって、
コンサルになりたい人にとって、
押さえておかなければならない
情報の種類は【3つ】あります。

その3つとは、

一次情報、二次情報、三次情報の3つ。
—————————————

一次情報とは、
自分の目で見たり触れたり、
直接体験した情報のこと。

二次情報とは、
他人の体験など、誰かから聞いた情報のこと。

三次情報とは、
情報元が不明な情報のこと。

まぁ、二次情報と三次情報を
同じくくりにする考え方もありますが、
それはお好みで。

そんなことはどちらでもよいです。

大事なのは、情報の価値の差です。

これら3つの情報の中で、
最も価値のある情報ってどれだと思います?

もちろん、一次情報ですよね。
自分の目で見たり触れたり、
直接仕入れた情報に最も価値がある。

なぜなら、
「それ」は検索しても出てこないことが多く。
情報の持つ「説得力」が全く違うから。

検索して手に入る情報は検索すればいいし、
本を読んで手に入る情報は本を読めばいい。

誰でも簡単に手に入れられる情報の価値は
当たり前ですが低いもの

かくいう私も習慣的にネットで
情報をざざーーーっと入れますが、
何より大事にしているのは一次情報。

直接足を運んで直接見るのはもちろん、
誰よりノウハウを「自分で」実証しています。

私、よくメルマガなどで
DATAを公開していますよね?

自分で直接実証した結果の
ごくごく一部を公開しているのは、
そういった意味合いもあります。

今回ご紹介した記事にある鈴木さんも、
こんな風に言ってましたよね。

===
インターネットも同じ。
新しいツールを使えば
新しい情報が入ってくるなんて
思う人は多いけど、それは違う。
===

って。

たまにコンサル志望の人や
若手のコンサルの人で、
本を読んだり教材を買ったり、
加工された情報を手に入れるだけが
勉強と思っている人がいますが、
それは大きな間違い。

それだけでは情報の価値は少なく、
永遠にお金をいただけるレベルには
なりません。

コピーできるものは
ペーストされますが、

コピーできないものは
ペーストされることがありません。

あなたには一次情報を入れる習慣を
持っていますか?

では。

NISHI

-日記

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