経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

業種特化すればするほど、難しくなる●●とは?

投稿日:

こんにちは。NISHIです。

以前にもこんな話をしましたが、
コンサル商品の中でも
結構「不人気」なものがあって、
それは「現場調査」なんです。

よく先輩コンサルからも
「現状分析にカネ払う社長なんて
 あんまりおらんで」と、
言われていましたが、まさに正論。

社長でなくともそうですが、
見たくない現実を直視することって
ものすごーーく抵抗がありますから、

「現場調査や現状分析」なんて、
何だかんだと理由をつけた結果、
「不人気商品」の扱いを受けます。

でも、ですよ。
私も中途入社したての頃って
散々現場調査をしてきましたが、
まぁ色々と見えてくるものです。

社長の考えが現場に
全く浸透していなかったり、

自社の強みと思っていた部分が
全然強みでも何でもなかったり、

顧客の来場理由も
自社の想定とは全く違っていたり…

などなど、
「想定外」なことって山のようにある。

この「想定外」は、
本来の事業形態からの「ズレ」でもあり、
その「想定」と「想定からのズレ」を把握、
修正を図っていくのはコンサルの価値。

この「現状把握」と「修正」の
一連のプロセスはコンサルの仕事ですが、
その根っこで【死守すべきもの】って
ありますが、それって何かわかります?

素人目線、なんです。
————–

あまりに拍子抜けする答えかも
しれませんが、
この素人目線、素人感覚が超重要。

業界の常識や、
業界で疑われなくなった慣習に捉われず、
ビジネスをそのままダイレクトに
判断することができるかどうか。

たとえば、
ちょっと逸れますけど同じこと。
かるーく読んでみてください。
かるーくでかまいません。

http://grass-ex.jp/Lo30/12521

どうです??
内容、相当ひどくないですか?
特に批判するつもりもありませんが、
あまりに中身がペラッペラすぎて…。

いや、何がひどいかって、

バイアスのない新鮮な視点で
事実の把握や解釈が出来るはずなのに、
その視点も意見も全くない、

ということ。
まぁ、記事だから仕方ないかも
しれませんが、それでも、です。

これ、単に数字を見て、
「客数減ってますねー」
「売上下がってますねー」と、
見りゃ誰にでも言えることを
そのまま言っているだけの
コンサルと全く同じですよ。

自分ならではの価値を認識せず、
自分ならではの見立てがそこにない。
これはダメです。

つまり、です。

素人目線や素人感覚って、

【現状の誤った思い込み】と
【本来あるべき姿】の間にある
【ギャップ・歪み】を発見するために

非常に優れたツールになるんです。

この素人目線、素人感覚って
キープするのに
意識して努力することが必要ですが、
どうしても難しい部分があります。

特に、「業種特化型コンサル」を
長く続ければ続けるほど、
この辺がキツくなってきます。
年齢も重ねていきますからね。
経験と老化でより頭が固くなるわけです。
放っておくと、余計に。

故に、素人目線。素人感覚って
武器にも価値にもなるんですよ。

では。

NISHI

-日記

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