経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

閑散期をなんとかしたいんですけど…

投稿日:

こんにちは。NISHIです。

中国人による爆買いがすでに
ひと段落して沈静化したように、
物事にはタイミングがあります。

旬を迎える、
折を見る、
機会を伺う、
時期をみて、
機は熟した…

などなど、
タイミングを表現する日本語が多々あり、
古くから重要視されていることが
よーーーくわかります。
「タイミングで8割決まる」と
言ってもいいくらいです。

NISHI個人的にも最近ホットな話題は
やはりコレでしょう。

http://grass-ex.jp/Lo30/1181

少し時は経ちましたが、
私もいまだ興奮冷めやらぬ状態です。

梅田の紀伊国屋などの
大型書店に行くとわかりますが、
優勝記念本がズラリ取り揃っています。

派手に「エンド陳列」されているわけですが、
ちょうど通路が曲がるタイミングでぶつかる
本棚の「エンド」に陳列されていますから、
割と一等地に近い本棚に当たるのでしょう。
まぁ、つまるところ目立つわけです。

そりゃそうですよね。
優勝記念特集本が一番売れるのは

「今」

ですから。

そう。タイミングを逃さないことが大事。
売れる時に売りまくる。
これ、商売でもコンサルでも「基本」です。
基本中の「キ」。
にも関わらず、
ココを外す人って多いんですよね。

ブームの終わりになって
ようやく重い腰を上げたり、
売上の上がりにくい
閑散期に頑張ったりする人。

これ、頑張った割に売上が伸びない
典型的なパターンです。

そうではなく、売れる時に売る。
売れる時に売りまくる。
売れるタイミングを逃さないことこそ、
大事なのです。

かの船井流でも
「異常値法」というものがあります。

これは、

売れる時に思いっきり売る。
月間ギネスを更新するくらい売りまくる。
そうすれば、平常月の売上も
なぜか「高止まりする」というもの。
全体の売上が「ラクに底上げされる」わけです。

だからこそ、
売れる時にこそ思いっきり
「異常値を叩きだすくらいに売れ」
というある種のノウハウになります。

閑散期に力を入れるより、
よほどラクに効率的に確実に
売上の底上げができるわけですね。

ですから、
「閑散期をなんとかしたいんですけど…」
という悩みを持つ人って結構いるんですが、

「閑散期になんとかしようとしない」

が答えになります。

ご自身でもクライアントでも
その打ち手は

「タイミングを捉えているか?」
————————————

と、意識することが大事。
外している人、多いですから。
それほど、当たり前のように
タイミング1つが運命を分けるのです。

大事なことなので繰り返しますね。

売れる時に売りまくる、です。

では。

NISHI

-日記

執筆者:


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