経営コンサル日誌

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日記

忘れがちな「展開方法、基本のキ」

投稿日:

こんにちは。NISHIです。

昨日は、
アフリカビジネスで
活躍中の日本企業の
創業者による書籍を
紹介しましたが、

→ http://grass-ex.jp/Lo30/12281

個人的にピックアップした
ポイントは、

追う指標をシンプルにする。
管理指標をシンプルにする。

結果、
ビジネスモデルがシンプルで、
その関係は逆もしかり。

それが、伸びる企業の
1つの特徴という話をしました。

今日はこれに関連して、
もう1つ、忘れがちだけど
意識の片隅には置いて
おきたい大事なことを
お伝えしようと思います。


【一点突破全面展開】

という言葉がありますが、
聞いたこと、あります??

今はどうか知りませんが、
私がいた当時、
船井流を語る際には
便利な言葉として
よく使われたものです。

意味としては文字通り。

まず、
「絞り込んだ一点」で
成果を出すこと。

成果といっても
ただの成果ではなく、
その地域や業界などで
誰もが一目置く成果を出す。
圧倒的シェアを獲る。

そうやって
一点で「突き抜けた」後、
全面に展開していく。

それが正しい手順であり、
効果的かつ効率的な
展開手順だということ。

この場合の「全面」とは、

一地方から全国といった
「地域」のことだったり、

一商品から全商品といった
「品揃え」のことだったり、

一業種から他業種といった
「新規事業」のことだったり、

場合によりけりの「全面」です。

繰り返しますが、
まず、絞り込んだ一点で成果を出し、
全面に展開するのはその後のこと。
この手順が「セオリー」なのです。


昨日ご紹介した本では、
→ http://grass-ex.jp/Lo30/22281
こちらの企業、
アフリカへの中古車輸出業で
「一点突破」していますよね。

で、
その中古車輸出業での一点突破で、
「次の展開に何が有利に働くか?」
を見ていく必要がありますが、
この企業の場合の「それ」は、

月間PVが5600万を超える
【ECサイト】と、
月間1万5000台を販売する
【物流網】であり、

要はネットとリアルの両方で
【インフラ】を押さえていること。

これじゃないかと思うわけで、
当然、中身がしっかりしている
必要はありますが、
強烈なインフラがあれば
商材が変わろうが変えようが、
何でも売れますよね。

この展開の仕方はきっと強いし、
次の展開に対してプラスに働く
ものこそ、
シナジーと呼べるもののはず。

ま、話は少し逸れましたが、
事業であれ商品であれ地域であれ、
展開の基本は、

一点突破し、全面展開。

やはり、
忘れがちな基本かと思います。

では。

NISHI

-日記

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