経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

スマートな打ち手、という【罠】

投稿日:

こんにちは。NISHIです。

うーーーむ。。。
これも「世代のアイテム」
なんですよねぇ。。。

http://grass-ex.jp/Lo30/12241

まぁ、
こういった「仕込み」の
報道があるってことは、
発売は決定事項なのでしょうね。

最初に発売された
ミニファミコンも、
かなり売れましたよね。

http://grass-ex.jp/Lo30/22241

パッと検索しただけでも、
発売4日で26万台も
売れたわけですから、

定価が5,980円なので、
販売台数の実数である
262,961台を掛け合わせると
1,572,506,780円になりますから、

売上は16億円近く
———————-

になりますので、
ヒット商品と言っていいのでは
ないかと思います。

これも発売4日間だけの
国内販売台数の実数ですから、
最低これ以上の数字、
ということになりますよね。


で、今回の報道は、
「ミニスーファミあるかも?」
ですので、
後継機種の発売であり、
二匹目のドジョウでもあります。

おそらく、
二匹目のドジョウって
「イマイチ」なイメージが
あるかと思いますが、
旬を過ぎて飽きが来た頃に
本筋よりチープなものを
リリースしているからこそ、
「イマイチ」なんでしょうね。

ただ、

・売れるモノを売る
・売りやすいモノを売る

という選択は、
一見安易な方向に流されている
ようにも見えますが、
実は理にかなったやり方です。

これが船井流で言う
【ツキの原則】に沿った選択で
単純だけど効果あり。

そして、原則だからこそ、
迷った時には立ち戻るべき
基本的な思考方法であり、
外しにくい判断基準なのです。


ツキの原則とはシンプルに、
ツイているモノを伸ばす、
という長所進展的なやり方。

ツイているとは、例えば、

・売上構成比が高い
・売れ個数が多い
・粗利率が高い
・前年比で売上が上がっている
・ここ数ヶ月、なぜか売れている
・売るのがカンタン
・得意である、好きである

などなど、販売において
「プラスの特徴がある商品」
のことを言います。

因果関係が明確なものも
不明確なものも含め、
伸びているモノを伸ばす。

売上を上げるには
その方が圧倒的に効率は
よいわけです。


で、こういった話を
わざわざ持ち出すには
それなりの理由があります。

時折、コンサルをしていると
魔が差す瞬間がありまして、

難易度高めの手を選択してしまう
—————————————-

といった
バカみたいな瞬間があります。

ええ、恥ずかしいですね。
難易度高めの打ち手の方が
なんだか高尚に見えちゃう
瞬間ってあるんですよね。

はい、恥ずかしいですね。
ただの自己満足にすぎません。

言い換えますと、
戦略系コンサルが、
それっぽくて格好よさげな、
戦略と呼ぶ戦略らしきものを
こねくり回して満足している。
で、効果のほどはない。
そんな感じでしょうか。

二匹目のドジョウというと、
スマートな感じはしませんよね。
でも、いいんです。

売れないモノよりも
売れているモノを売る。

売りにくいモノよりも
売りやすいモノを売る。

成果が出しやすいモノを選択し、
「はずみ」をつけることが
まずは何より肝要かと。

これ、意外に忘れます。

では。

NISHI

-日記

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