経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

コンサルするなら【●●ルート】を押さえられれば、強い。

投稿日:

こんにちは。NISHIです。

これ、見たところによると
日本にはまだないようですが、
実現するとかなり効果的かと思います。

http://grass-ex.jp/Lo30/11641

中小零細企業、中でも特に
個人商店に近い企業に対しても
コンサルを行うことがよくありますが、
やはり悩みの種で多いのは人の問題。

辞める、問題を起こすのもそうですが、
採用に苦戦する企業が多いのは確か。

前職の先輩でもある、
とある美容コンサルタントがいますが、
その方が重用されている要因の1つは、

人材供給のルートを持っている
————————————–

ということ。

人材を紹介できるルートを
ちゃんと確保できているのです。

「私に言ってくれれば、紹介しますよ」

ということ。

私が美容学校の話を振ったときにかなり
食いついてきたので、おそらく美容系の
専門学校にパイプがあるのだと思います。

美容室って歯科医院と同じく、
コンビニよりも数が多い業種。

薄利かつ人の育成に時間がかかり、
育ったかと思うと辞めて独立…。

構造不況に陥りやすい業種でもあり、
取り組むからには相当な覚悟が必要。

育って辞めても折り合いがつけられる。

それくらい人が好きでないと、
中々継続していくことは難しいのです。

ちなみに、NISHIの担当美容師の方も
このタイプの人ですが、いつも頭を
抱えていました。

「辞めちゃうんですよね…」と。

彼の場合は、結構真剣に人に向き合って
指導する一子相伝のタイプでしたから
なおのことかと思います。

今は店舗を増やすことは諦めて、
自店の顧客基盤を固める方針に切り替えています。


採用の難しさは何も美容室に限りません。
認知の低い会社であれば中々難しい。

面接にも中々エントリーがない。

コピーである程度絞れるものの、
せっかく面接に来てくれても
話してみるとイマイチ以下だし、
それで採用するのもかなりのリスク。
オマケに採用広告費って高い。

そう考えると、その点、
Facebookメッセンジャーなら、
かなり属性絞ってピンポイントでの
アプローチは可能でしょうから、
コスパはかなりよさそうです。

これ、思うんですけどFacebook含め、
発信のリテラシーはもちろんのこと、
情報発信のレベルって相当見られますよね?

採用をかける企業にしても、
採用をされる個人にしても。
お互いが、お互いのレベルを品定めする。
投稿を見れば透けて見えますよね。
その企業、人のレベルが。

ちょっと論点がばらけましたが、
今日の事例と派生する話のポイントは2つ。

1つは、
「人材供給ルートを持っている」のは強み。
コンサルするなら強力な武器になります。
相手の首根っこを掴んでいるわけですから。

もう1つは、
「個人も企業も発信レベルが益々問われる」
ということ。

「文は人なり」と言われますが、
本当に透けて見えるものですよ
ウソも行間も。

では。

NISHI

-日記

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