経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

さるまけ

突き詰めることには「リスク」もある。

投稿日:

こんにちは。NISHIです。

このサービス。
吉と出るか凶と出るか。
それとも大して何も起きないか。

http://grass-ex.jp/Lo30/11561

大御所のコンサルさんとか
経済学者さんだとかが行う
未来予測的なものって
結構な確率でハズしている。
そんな印象が強いのですが
いかがでしょう?

もちろん、事前に戦略を立て、
予測や見込を立てることは大事。

とはいえ、

「やってみんとわからん」

ことも確かですし、
やってからわかることの方が
圧倒的に多いですよね。
ま、それだと予測の精度そのものが
低いということも言えますが…

ただ、ある程度予測を煮詰めていくと、
後はやってみる、という段階に
行きつくのではないかと思います。
神のみぞ知る、という段階に。


さて、先日ライアントと
話していて感じたことです。

求人をかけているが募集が来ない、
という悩み。

そこで改めて媒体を確認。
自社の媒体をつぶさに確認し、
同じ媒体かつ同業他社の記事も
あわせていくつかを確認。

あらためて顧客は誰か?
その顧客はどう感じるのか?
自社の記事を見た時は?
競合の記事と比較した時の感情は?
何がよくて何が嫌だと感じるのか?

条件面?
業務内容の明確さ?
社員インタビューの良し悪し?

などなど、
色んなファクターを比較検討していきます。

そうやってある程度の「量」を
見ていると、なんとなくわかってきます。
来ない原因や、
おそらくこうしたら来るだろうという対策が。

内容を書くことが本筋ではないので
具体的には書きませんが、結論としては、

「それは顧客が求めることではないだろう」
と思える表現がトップに来ていました。

顧客を想定し、
顧客の立場になり、
顧客が抱くであろう
感情のフィルターを通すと、
その結論に至ったわけです。

では、なぜ、
このようなことが起こったか?

社長は真剣に考えています。
高い媒体費を払っていますし、
いい人材を早急に欲しいから。
業績にも直結しますしね。

真剣に真剣に真剣に考え、
ぐーーーーーっと集中し、
想いを1文字1文字に込めていく。

すると何が起きるか?
近づきすぎるんです。自分の想いに。
媒体に文字を落としていく行為そのものに。

そして、同時に遠ざかる。

何から?

顧客から、です。
————–


【さるまけ】でも、

鳥の目
虫の目
魚の目

という3つの視点について
ご紹介するくだりがありましたが、
目の前の虫の目に寄りすぎると、
事象に対して近視眼的になりすぎる。

モノも、対象に近づきすぎると
見えなくなりますよね?
それと同じで、突き詰めすぎると、
時に顧客から離れます。
俯瞰的に客観的に見れなくなる。

宅配60分を58分にすることが、
果たして顧客が望むことなのか。
それもやってみないとわからない
ことではありますが。

では。

NISHI

-さるまけ

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