経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

値決めと値上げに使える「この原則」

投稿日:

こんにちは。NISHIです。

コレ、年配の富裕層が
こぞって買ってるんでしょうね~。

発売当初から結構な人気だと記憶しています。


<JR九州>豪華列車ななつ星5たび値上げ 5~10万円↑

ま、富裕層という表現も
定義があいまいではありますが、
論点はそこじゃないです。

これ、【値上げの話】ですよね。

値決めも正解がありませんが、
値上げも同じく正解はありません。

業界のスタンダードを調査して、
競合と比較して、
メイン顧客の支払い能力を見て…
などなど、

合理的っぽい決め方は出来るでしょうが、
合理的に正解を導き出せないのが価格の世界。

それだけ人は感情で動く動物ですし、
感情で動く動物がゆえ、
正解も状況によって変わるということ。

まぁ、正解はないし難しいということです。

さて、
先ほどのニュースによると、

・1室2人利用の最高額は、
・現行85万円が95万円と
・10万円アップ

という一例が掲載されていました。

この値上げ、どう思います?

おそらく高い確率で

「客数にマイナス影響は何もない」

といえるでしょう。

まぁ、普通に考えても
この商品を買うのは富裕層ですから、
10万円の値上げも

「たった10万円の値上げ」

にすぎないはず。

大した差じゃないはずです。

※繰り返しますが、ここでは富裕層の定義は
厳密にはしません。本題でないので。

で、ここまでは「感覚的にわかる」と
思うんです。

富裕層にとっては10万円の値上げも
「たった10万円の値上げ」にすぎず、
痛みは微塵も感じないということが。

そこで、ここの部分を
「ちょっと合理的っぽく」
考えてみます。

元値と値上げ後の価格において
「差」ではなく、「何倍か」を見るのです。

その倍率を見てみると、

元値=85万円。
値上げ後の価格=95万円。

95万円÷85万円=1.118

となります。

ここでややもすれば都市伝説のような
原則がありまして、

「人が差を感じる数字の原則」

というものがあります。

その都市伝説らしき原則によると、

人が差を感じはじめる倍率=1.3倍
人が明らかに差を感じる倍率=1.7倍

という風にされています。

先ほどの豪華列車ななつ星の
値上げを見てみると、

85万円→95万円で、
その倍率「1.118倍」でした。

つまり、その差が1.3倍未満なので、

「差をあまり感じない」、
「値段が上がった感覚がしにくい」

ということも考えらえます。

この原則、
確か根拠はしっかりあったはずですが、
非常に感覚的っぽい印象を受けます。
とはいえ、意外と使える原則です。

なぜなら、値決めも値上げも
合理的に正解を出す方法はなく、

人が「高い」と思う感覚や
人が「買いたい」と思う感覚も
感情によって左右されやすい…

とても感覚的なものだから。

この原則、

ご自身やクライアントの値決めや値上げで
割と使える原則です。お試しあれ。

では。

NISHI

-日記

執筆者:


  1. Hi to all, it’s really a good for me to go to see this web site,
    it consists of precious Information.

  2. great site より:

    I just want to say I am all new to blogging and site-building and certainly loved this page. Almost certainly I’m likely to bookmark your blog post . You certainly have very good stories. Kudos for sharing your web page.

  3. You are my aspiration , I own few blogs and often run out from to brand.

  4. love music より:

    I’m still learning from you, while I’m making my way to the top as well. I certainly enjoy reading all that is written on your website.Keep the stories coming. I enjoyed it!

  5. It’s actually a cool and useful piece of information. I’m glad that you just shared this helpful information with us. Please stay us up to date like this. Thank you for sharing.

  6. Metroclick.com より:

    MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888

  7. Faytech より:

    MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888

  8. duplex for sale より:

    Hello. Great job. I did not expect this. This is a remarkable story. Thanks!

  9. I like this post, enjoyed this one thank you for posting. “When you make a world tolerable for yourself, you make a world tolerable for others.” by Anais Nin.

  10. Its good as your other posts : D, regards for putting up. “A single day is enough to make us a little larger.” by Paul Klee.

  11. womens health より:

    Thank you a lot for giving everyone an extraordinarily wonderful possiblity to read in detail from this site. It really is very awesome plus jam-packed with a good time for me and my office fellow workers to search your blog on the least three times weekly to study the latest items you will have. And indeed, I’m so at all times astounded with your beautiful concepts you give. Selected 1 tips in this article are completely the very best I’ve ever had.

  12. I’ll right away grab your rss feed as I can’t find your e-mail subscription hyperlink or newsletter service. Do you’ve any? Please allow me know in order that I could subscribe. Thanks.

  13. spy gadgets より:

    I will right away take hold of your rss feed as I can not in finding your email subscription hyperlink or e-newsletter service. Do you have any? Please allow me understand in order that I may just subscribe. Thanks.

  14. Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Wonderful. I’m also a specialist in this topic so I can understand your hard work.

  15. Fashion より:

    I really like your writing style, excellent info, thank you for posting :D. “In university they don’t tell you that the greater part of the law is learning to tolerate fools.” by Doris Lessing.

  16. dadang より:

    It’s actually a great and useful piece of information. I am glad that you shared this useful information with us. Please keep us up to date like this. Thanks for sharing.

  17. website movie より:

    I have been checking out a few of your posts and i can claim clever stuff. I will surely bookmark your blog.

  18. News より:

    Keep up the great piece of work, I read few posts on this website and I think that your web blog is rattling interesting and holds lots of great information.

  19. amin より:

    Hello my loved one! I wish to say that this post is amazing, nice written and include almost all important infos. I would like to see extra posts like this .

  20. News より:

    Keep up the fantastic piece of work, I read few content on this site and I believe that your web blog is real interesting and holds lots of excellent information.

  21. News より:

    But wanna remark that you have a very decent website , I the layout it really stands out.

  22. News より:

    Some really prime blog posts on this website , saved to my bookmarks .

  23. Very interesting info !Perfect just what I was searching for! “If you could choose one characteristic that would get you through life, choose a sense of humor.” by Jennifer Jones.

  24. News より:

    Hi there very nice site!! Guy .. Excellent .. Wonderful .. I will bookmark your web site and take the feeds additionally…I am happy to find numerous useful information here in the submit, we want develop extra strategies in this regard, thanks for sharing.

  25. Fashion より:

    I really like your writing style, excellent info, appreciate it for putting up :D. “Nothing sets a person so much out of the devil’s reach as humility.” by Johathan Edwards.

  26. News より:

    I simply couldn’t depart your site before suggesting that I really enjoyed the usual info an individual provide to your visitors? Is gonna be back continuously in order to check out new posts.

  27. News より:

    It is really a great and useful piece of info. I am happy that you simply shared this useful info with us. Please keep us informed like this. Thanks for sharing.

  28. News より:

    I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all web owners and bloggers made good content as you did, the web will be much more useful than ever before.

  29. Thank you for sharing excellent informations. Your web site is so cool. I’m impressed by the details that you have on this site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found simply the information I already searched all over the place and just couldn’t come across. What an ideal site.

  30. News より:

    I’ve learn several just right stuff here. Definitely price bookmarking for revisiting. I wonder how a lot attempt you place to create this kind of excellent informative web site.

  31. Fashion より:

    I do agree with all the ideas you’ve offered in your post. They’re really convincing and will definitely work. Nonetheless, the posts are very brief for newbies. May just you please prolong them a bit from subsequent time? Thank you for the post.

  32. I believe you have observed some very interesting details , thankyou for the post.

  33. There are actually a variety of particulars like that to take into consideration. That is a great level to deliver up. I provide the ideas above as general inspiration however clearly there are questions just like the one you deliver up where an important factor will likely be working in honest good faith. I don?t know if finest practices have emerged round issues like that, but I’m sure that your job is clearly recognized as a good game. Both boys and girls feel the affect of only a moment’s pleasure, for the rest of their lives.

  34. computer gaming より:

    Hello very cool website!! Guy .. Beautiful .. Wonderful .. I will bookmark your web site and take the feeds also¡KI’m happy to search out so many useful info here in the submit, we want work out extra techniques on this regard, thank you for sharing. . . . . .

  35. Very good blog you have here but I was wondering if you knew of any forums that cover the same topics discussed in this article? I’d really like to be a part of group where I can get feedback from other experienced people that share the same interest. If you have any suggestions, please let me know. Many thanks!

  36. Usually I don’t learn post on blogs, but I wish to say that this write-up very pressured me to take a look at and do so! Your writing style has been surprised me. Thanks, very nice post.

  37. Jewelry より:

    This is really interesting, You are a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your magnificent post. Also, I have shared your website in my social networks!

  38. Fashion より:

    As soon as I observed this web site I went on reddit to share some of the love with them.

  39. hi!,I love your writing very a lot! percentage we keep up a correspondence extra about your article on AOL? I need an expert in this area to unravel my problem. May be that’s you! Looking ahead to peer you.

  40. Web Design より:

    I am glad for commenting to make you know what a cool discovery my girl encountered studying yuor web blog. She picked up numerous pieces, not to mention how it is like to have an incredible teaching character to have certain people easily completely grasp various very confusing subject areas. You undoubtedly did more than visitors’ expectations. Thanks for churning out those valuable, trusted, edifying and unique guidance on your topic to Julie.

  41. There may be noticeably a bundle to know about this. I assume you made sure good points in options also.

  42. Travel より:

    Wow! This could be one particular of the most helpful blogs We’ve ever arrive across on this subject. Actually Wonderful. I am also a specialist in this topic therefore I can understand your hard work.

  43. Somebody necessarily lend a hand to make severely articles I’d state. That is the very first time I frequented your web page and thus far? I surprised with the analysis you made to create this actual submit incredible. Great task!

  44. Business より:

    I dugg some of you post as I thought they were extremely helpful very beneficial

  45. Business より:

    You have brought up a very fantastic points , thanks for the post.

  46. Mechanic より:

    I simply needed to thank you so much all over again. I am not sure what I could possibly have taken care of without the actual methods provided by you concerning my situation. It absolutely was the fearsome difficulty in my opinion, nevertheless being able to see the specialised form you managed it forced me to jump with gladness. I will be happier for the service and even believe you realize what an amazing job you’re providing teaching people today through the use of your blog post. I’m certain you’ve never come across any of us.

  47. Shopping Beauty より:

    magnificent post, very informative. I wonder why the other experts of this sector do not realize this. You must proceed your writing. I’m sure, you’ve a huge readers’ base already!

  48. cool tee shirts より:

    Howdy! I could have sworn I’ve been to this blog before but after checking through some of the post I realized it’s new to me. Anyways, I’m definitely glad I found it and I’ll be bookmarking and checking back frequently!

  49. Autos より:

    I regard something really special in this website.

  50. Web Design より:

    I and my friends appeared to be examining the nice thoughts found on your web page while all of the sudden developed an awful suspicion I had not expressed respect to the web blog owner for those techniques. Those boys became for that reason thrilled to read them and already have actually been loving those things. We appreciate you truly being indeed thoughtful and then for selecting this sort of perfect guides millions of individuals are really desirous to know about. My very own honest regret for not expressing appreciation to you sooner.

  51. Travel Agency より:

    I am constantly invstigating online for articles that can help me. Thx!

  52. Business Today より:

    Of course, what a splendid site and informative posts, I will bookmark your blog.Have an awsome day!

  53. Web Design より:

    Absolutely composed subject material , appreciate it for selective information .

  54. anchor より:

    Gday here, just turned alert to your post through Bing and yahoo, and found that it is very educational. I’ll be grateful should you carry on this.

  55. Whats Taking place i am new to this, I stumbled upon this I have found It absolutely helpful and it has helped me out loads. I’m hoping to give a contribution & assist different users like its aided me. Good job.

  56. Auto Business より:

    You made some good points there. I looked on the internet for the issue and found most persons will approve with your website.

  57. I’m not sure where you are getting your info, but good topic. I needs to spend some time learning more or understanding more. Thanks for excellent info I was looking for this info for my mission.

  58. Amazing! This blog looks exactly like my old one! It’s on a entirely different topic but it has pretty much the same layout and design. Great choice of colors!

  59. Cars For Sale より:

    I am always invstigating online for articles that can aid me. Thank you!

  60. Computer Repair より:

    I’m really impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one nowadays..

  61. Hello, you used to write excellent, but the last few posts have been kinda boring… I miss your super writings. Past several posts are just a little bit out of track! come on!

  62. he said より:

    I just intend to inform you you that I am new to posting and incredibly admired your webpage. Likely I am probably to store your blog post . You truly have extraordinary article information. Delight In it for sharing with us your current blog information

  63. I’m excited to uncover this web site. I want to to thank you for ones time for this wonderful read!! I definitely really liked every little bit of it and I have you book-marked to look at new things on your web site.

  64. better health より:

    Wonderful work! That is the kind of info that are meant to be shared around the net. Disgrace on the search engines for not positioning this submit higher! Come on over and discuss with my web site . Thanks =)

  65. Fashion より:

    Some truly nice and useful info on this web site, too I conceive the design and style contains wonderful features.

  66. Education より:

    Very nice post. I just stumbled upon your blog and wished to say that I’ve truly enjoyed surfing around your blog posts. After all I will be subscribing to your feed and I hope you write again soon!

  67. It really is practically unthinkable to find well-aware people on this theme, however , you seem like you fully grasp exactly what you’re talking about! Excellent

  68. Very alluring points you’ll have remarked, a big heads up for publishing.

  69. Flights より:

    I have been browsing on-line more than 3 hours lately, but I by no means found any attention-grabbing article like yours. It is beautiful price sufficient for me. Personally, if all site owners and bloggers made excellent content material as you probably did, the web shall be much more useful than ever before.

  70. Education より:

    I’ve read a few good stuff here. Certainly worth bookmarking for revisiting. I surprise how much attempt you set to make any such excellent informative website.

  71. I do consider all of the ideas you have presented in your post. They are really convincing and can certainly work. Nonetheless, the posts are too short for newbies. May just you please lengthen them a little from subsequent time? Thank you for the post.

  72. Education より:

    You have brought up a very good details , appreciate it for the post.

  73. I not to mention my pals were going through the nice tactics located on your web blog then all of a sudden I got a terrible suspicion I never thanked the web blog owner for those strategies. Those boys appeared to be as a result passionate to study all of them and have really been tapping into these things. Appreciate your truly being very helpful and for choosing this kind of fantastic tips most people are really eager to know about. My honest apologies for not saying thanks to you earlier.

  74. Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more from this post. I’m very glad to see such wonderful info being shared freely out there.

  75. Public School より:

    excellent publish, very informative. I’m wondering why the other specialists of this sector don’t realize this. You should proceed your writing. I’m sure, you have a great readers’ base already!

  76. Travel Advisor より:

    I will right away grab your rss as I can not to find your e-mail subscription link or e-newsletter service. Do you have any? Kindly let me recognize in order that I may subscribe. Thanks.

  77. Business より:

    you’re in reality a just right webmaster. The site loading velocity is amazing. It seems that you are doing any distinctive trick. Also, The contents are masterpiece. you’ve done a excellent job on this topic!

  78. Sportsnet より:

    Thank you for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such excellent info being shared freely out there.

  79. Tech Websites より:

    I think other site proprietors should take this site as an model, very clean and great user genial style and design, let alone the content. You’re an expert in this topic!

  80. Excellent blog here! Also your site loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

  81. Thanks , I’ve just been searching for info about this subject for a long time and yours is the greatest I have found out till now. But, what concerning the bottom line? Are you certain about the source?

  82. Very nice post. I just stumbled upon your blog and wished to say that I have really enjoyed surfing around your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!

  83. Dating より:

    This is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your fantastic post. Also, I’ve shared your site in my social networks!

  84. Public Health より:

    I was suggested this web site by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my problem. You are wonderful! Thanks!

  85. Good blog! I really love how it is easy on my eyes and the data are well written. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your RSS which must do the trick! Have a nice day!

  86. Travel Guide より:

    Terrific paintings! That is the type of info that are meant to be shared across the web. Disgrace on the seek engines for not positioning this put up upper! Come on over and talk over with my site . Thank you =)

  87. Great – I should definitely pronounce, impressed with your site. I had no trouble navigating through all the tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your customer to communicate. Nice task.

  88. Definitely engaging points you have mentioned, say thanks a lot for setting up.

  89. Autos より:

    You have observed very interesting details! ps decent website.

  90. Beautiful Words より:

    Great blog! I am loving it!! Will come back again. I am bookmarking your feeds also

  91. Times Business より:

    I simply couldn’t leave your site prior to suggesting that I actually loved the usual information a person provide to your visitors? Is going to be again ceaselessly to check up on new posts

  92. Health Store より:

    Great work! That is the type of info that should be shared across the internet. Shame on the search engines for now not positioning this post higher! Come on over and talk over with my web site . Thank you =)

  93. It is really a nice and useful piece of info. I am satisfied that you just shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.

  94. I’m very happy to uncover this web site. I wanted to thank you for your time for this particularly fantastic read!! I definitely really liked every bit of it and I have you book-marked to check out new things on your web site.

  95. directory より:

    It can be almost extremely difficult to see well-informed people on this area, even though you seem like you know the things that you’re indicating! Appreciate It

  96. index より:

    I really need to inform you you that I am new to writing and absolutely loved your post. Very possible I am going to store your blog post . You simply have memorable article information. Love it for expressing with us all of your domain post

  97. click here now より:

    Greetings there, just turned out to be conscious of your web page through Bing and yahoo, and found that it’s truly helpful. I will like if you decide to retain this post.

  98. Hello there, just became alert to your blog through Google, and found that it is really informative. I’m gonna watch out for brussels. I will be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!

  99. Improvements より:

    Definitely, what a splendid website and illuminating posts, I will bookmark your site.Have an awsome day!

  100. Excellent blog here! Also your site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

  101. Free Games より:

    I’ve been browsing on-line more than three hours lately, yet I never found any interesting article like yours. It is pretty price sufficient for me. In my view, if all site owners and bloggers made good content material as you did, the web will probably be a lot more helpful than ever before.

  102. Travel より:

    Great – I should certainly pronounce, impressed with your web site. I had no trouble navigating through all tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your customer to communicate. Excellent task.

  103. Wow! This can be one particular of the most beneficial blogs We have ever arrive across on this subject. Basically Excellent. I’m also a specialist in this topic so I can understand your hard work.

  104. Finance より:

    Hi there, You have done a fantastic job. I will certainly digg it and personally suggest to my friends. I’m confident they’ll be benefited from this site.

  105. Small Business より:

    I have been reading out a few of your articles and it’s nice stuff. I will surely bookmark your site.

  106. Jewelry より:

    What i don’t realize is actually how you are no longer really a lot more smartly-liked than you may be now. You are so intelligent. You realize therefore considerably on the subject of this subject, produced me for my part consider it from numerous varied angles. Its like women and men don’t seem to be interested except it is something to do with Woman gaga! Your individual stuffs great. All the time handle it up!

comment

メールアドレスが公開されることはありません。 * が付いている欄は必須項目です

関連記事

no image

センスのあるコンサル提案、ない提案の違いとは?

こんにちは。NISHIです。 今日は引き続きこの記事をネタに。 ↓ http://grass-ex.jp/Lo30/1731 映画のシリーズも三部作。 ユニットの人数も三人。 無駄肉のついたお腹も三段 …

no image

コンサルにお金を払う価値があるのか?

こんにちは。NISHIです。 コンサルの仕事ってよく 誤解されがちといいますか、 全体像が今ひとつハッキリしない 職業のひとつではないかと。 モノのように扱う商品に 形があるわけではありませんし、 か …

no image

閉じた発想の社長には気をつけるべし。

こんにちは。NISHIです。 何度かこのネタは使いましたが、 やはりまだまだ旬なのもありますし、 その業界で圧倒的な結果を出せるのは とてもすばらしいこと。 記事が変われば視点も変わりますから、 ひと …

no image

「月に10冊本をよめ」ってどうよ?

こんにちは。NISHIです。 コンサルの情報収集術ってことで、 前回は「基本的な習慣」について お話いたしました。 そこでひとつ思い出した エピソードがありますので、 今日はそれをお伝えしますね。 私 …

no image

商売における好循環、悪循環の分岐点。

こんにちは。NISHIです。 今日はこちらの記事から 私の経験上のプラスαを お伝えしていきましょうか。 行間の情報といいますか、 あまり注目されないけど 大事と思われるポイントを あわせて。 コチラ …