経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

ケーススタディ

『逃げ恥』プロデューサーが語るヒットの鍵

投稿日:

逃げ恥ヒット分析

むぅ、、、これは素晴らしいコンテンツ。

 

シェアだ。

↓↓↓

『逃げ恥』プロデューサーが語るヒットの鍵

 

今日はこの上の記事に触発され
メルマガをお届けします。

 

NISHIでございます。こんにちは。

 

上の記事、

ぜひじっくりと読んでみて欲しいと思います。

 

TVとネットの融合とは?
—————————

という命題についてある一定の解が
示されていると思います。

 

私はTV寄りではなく、ネット寄りの
人間なので、その視点から重要な所を
5点ほど、ピックアップしていきます。

 

●●●POINT1●●●

コンテンツのつくり込みについて、「われわれ制作側が楽しみながらコンテンツをつくっていることを、視聴者に感じてもらいたかった」と、峠田浩プロデューサーは話す。

引用元:https://www.advertimes.com/20161226/article241222/3/
●●●POINT1●●●

 

これ大事ですよね〜。

 

「あなたは楽しみながら情報発信、やってます?」

「楽しみながらメルマガ書いてますか?」

 

私は、自信をもって「YES!」です^^

 

作り手がニヤニヤしながら作ってるくらいが
一番受け手に伝わるんですよ^^

 

相手を感動させるためには、

自分が感動していないといけない。

 

相手に震えて欲しければ

自分が震えていなければならない。

 

相手に泣いて欲しいならば

自分が泣いていなければ。

 

相手に楽しんで欲しければ、

自分が楽しんでいなければならない。

 

これが…、

 

「共感」

 

の正体です。

 

だから不感症って大問題なんです。

 

●●●POINT2●●●

「テレビドラマの宣伝・広告は、インターネットの登場によって大きく様変わりしました。Web上でいかに情報を流通させるかがカギで、テレビでも映画でも宣伝担当の中には必ずWeb担当を置くようになりました。

引用元:https://www.advertimes.com/20161226/article241222/3/
●●●POINT2●●●

 

重要な指摘ですね〜。

 

■WEB担当■がいるらしいですよ★

 

このメルマガを読んでいる人、

この仕事、全員できそうですね。
——————————–

 

だってドラマに出ている所属タレント、
みんな、使えるんでしょう?

 

楽勝じゃんって思ってしまいます。

 

Youtubeで100万再生動画を
100本出してやる〜って思います。

 

あなたもできますよ★

 

金もない、時間もない、労力も少ないの
ないない尽くしテンコ盛りで戦っている
私たちからすれば、

・金もある
・MEDIAもある
・タレントも使える
・コンテンツも売れる

そんな状況、天国でしょう。

 

むしろ

この場合、重要になるのは、
戦略的に選ぶこと、そして
戦略的に打ち手を捨てる事(←ココ大事)

 

まさに、大企業の贅沢な悩み、ですね。

 

私は私で、来る時に備えて、

個人MEDIAをガチガチに強化しておけばいい。

 

こっちを無限に広げておけばいいわけです。

経営コンサル日誌 → 40代・都会派・会社員
1st class club → 20代・女性・パリピ
就活内定AAO → 20代・学生・就活

↓↑

オフラインライティングスクール

個人MEDIA量産

 

膨大な広告枠を管理し、取り扱う
第3の広告代理店になってやるぜ。

 

●●●POINT3●●●

その後、「(出演者の一人である)藤井隆さんはダンスが上手いのに、なぜ恋ダンスには登場しないの?」というSNS上の投稿を受け、藤井さんバージョンを公開。

引用元:https://www.advertimes.com/20161226/article241222/3/
●●●POINT3●●●

 

これ、マーケットインですよね?

 

TVがついにプロダクトアウト思考から
マーケットイン思考に移ったなぁ〜と
如実に感じました。

 

二進隊のメンバーには、
DRMの「R」が極めて重要だと
話しましたが、その文脈でとらえてください。

 

●●●POINT4●●●

Webを主戦場とした番組プロモーションの難しさについても触れた。「重要なのは、ユーザーに、自分の楽しめるポイントを“自分で”見つけて、楽しんでもらうこと

引用元:https://www.advertimes.com/20161226/article241222/3/
●●●POINT4●●●

 

これがいわゆる「伏線」と言われるものです。

 

伏線を張り巡らし、、、というのは、

 

そもそもユーザーが発見してもらえるように

何気ない「一言」をコントロールするということです。

 

んで、

上の文章を読むと次の文章がわからなくなる
人がいるでしょう笑。

 

↓↓↓

 

●●●POINT5●●●

いろいろな仕掛けを多くの人に知ってもらおうと主張し過ぎたり、楽しみ方を押し付けたりすることは避けなければならないと思います

引用元:https://www.advertimes.com/20161226/article241222/3/
●●●POINT5●●●

 

はい。

 

私は常々、言ってますが、

伏線にするのは、私ではなく
読み手であるということ。

 

書き手が狙って、伏線にするものではない

 

だから「伏線の張り方」というハウツーは
NISHIの中にありません。

 

そもそも意図して貼っておりません/苦笑

 

意図してないから
相手にとっての伏線になるわけです。

このへんは、勘が鈍い人は
何度言ってもわからないから

 

何度も私の【伏線講座】を読み直してください。

https://1lejend.com/stepmail/kd.php?no=ylTkyqbGc

毎朝、朝7時に届きます。30通で終わります。
特に売るものないです。苦笑

 

 

徐々に…、ですが

2017年のNISHIの輪郭が

見えてくると思います。

 

あなたが頭の中に浮かぶ輪郭を
こちらがコントロールするのが、
マーケティング上の

ポジショニング

と呼ばれるものです。

 

伏線は、相手に主導権を渡し、

ポジショニングはこちらが主導権を握る。

 

自分がコントロールできるものに集中する。

 

私がYoutubeアドセンスとかの
プラットフォーム系に一貫して
疑問を提示するのは、

 

自分の人生の超重要な「稼ぎ」の部分を
相手に思いっきり握られている状態は
どうなんだ?大丈夫か?家族に迷惑かけないか?
と心配になってなって仕方ないからです。

 

自分がコントロールできるものに集中する。

 

では、改めて…、

 

『逃げ恥』プロデューサーは

何をコントロールし、何を手放し、

どこまで狙ってヒットを産んだのでしょうか?

 

私は、かなーーーーーーーーり

偶然
——-

の要素も大きかったと思いますよ★

 

ヒットというのは結果的に、後付けなんですよ。

 

だから「見せ方」が重要になるわけで。

 

私も、先日「不発」を見せましたよね?(94本の話ね)

 

『逃げ恥』プロデューサーが、次も
『逃げ恥』以上のヒットを産んだのなら、
「天才」と言い切って良いかと思います。

 

NEXT ONE、、、次に期待ですね^^

 

そして私は、

人ぞれぞれ違う再現のされ方をする

【究極の再現性】を追求していこうと思います。

 

NISHI

-ケーススタディ

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    • , Having served smelalr churches in communities with larger churches, there is a tragic, but undeniable distance between the two. Large churches don’t need the help of smelalr ones or have time to invest. And smelalr churches sometimes falsely label large churches with an if it’s big, it’s bad mentality. What you are doing bridges that gap and serves as an example to churches everywhere we’re in this together! on 07 April 2011 / 5:20 PM  

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    • that 41MP is a mere marketing scheme and you are much better off with a real camera. i do not agree and i do not think that was Nokia’s point in building this phone, but it IS what the article DOES, in fact, say.

    • Ural has been supporting web-board on its own website since 1999 (thanks to previous importer who first put it in place). Communication with customers through this web-board was the main driver for the quality improvements over the last few years.ADV is another perfect example of social club (in the sense of the graph). For us at Ural, ADV is the place where the whole adventure sidecar thing was born (search for “Mr. Cob” to see what I mean).And I’m glad you like snowboard example. We like it too 😉

    • Danke für diesen Super-Artikel. Ich überarbeite dieses Wochenende unsere Texte auf der Suche nach Abschwächer – ist gerade das Richtige um mich auf die Urlaubstage vorzubereiten ..

    • Is it just my computer or is Facebook messed up tonight? My computer lets me log on put then when I get to the main page everything is messed up and I cant see the posts by other people…? When I got on Facebook from my phone, everything worked but it was in a different format? What’s up?? Thanks :]

    • Vielen Dank Andi!! Das hab ich gar nicht mitbekommen!! Ich bin mir sicher, dass diese Erfolge auch auf die engere Zusammenarbeit zurückzuführen sind.

    • Hey, thanks for the great article. Honestly, about six months ago I started using the internet and there is so much nonsense out there. I appreciate that you put excellent content out that is clear and well-written. Good luck and thanks for the great article.

    • drew put up a lazy 10 and 8 and -18, got benched through all of the 4th and both overtimes because of his lack of effort (which was instrumental in digging that hole for us in the 3rd, all while he was seen laughing with westbrook during a freethrow), in the most important pre-playoff game of the season with the 3 seed on the line. even if we’re to all recognize him as the best center in the league, what good will that accolade do for him and for our team? I liked him better before he became an allstar when he had something to prove.

    • On peut aussi en boire à Liège (Belgique) mais c’est très différent du Bubble Tea taiwanais. C’est du thé « classique » avec des perles (elles aussi assez différentes). Il n’a pas ce côté crémeux et bourratif du Bubble Tea taiwanais.

    • Aux dernières législatives j’ai voté blanc, aux élections européennes j’ai voté blanc les sénateurs on ne me demande pas mon avis quand à la commission européenne qui gouverne l’union elle n’est pas éligible par le peuple. Notre parlement ne sert plus à rien tout comme notre président. on glisse on glisse vers quoi?

    • 議事論事,始終都係你唔啱在先。你唔侵權,咪無事囉。好似你偷野俾差人拉,本能反應一定係話點解咁多人偷野你唔拉佢地淨係拉我。不如你試下唔好偷野先,睇下有拉你啦。你唔想俾人拉,最直接嘅方法係唔好去偷野,知無?你無其身不正,邊到有人有機會入到位投訴你呀?做個頂天立地,乾乾淨淨,唔偷野嘅正人君子啦,唔該。話事話,ä½ D偷番泥嘅野,我無咩興趣睇嫁,要睇,我會用合法途徑睇。唔合法嘅野,就算有幾多人做緊都好,你大人泥嫁,要識得分呀。唔好次次都係到冷理直氣壯,查實你行為不檢兼好理虧,再加上你已經係積犯,收手啦。大佬。

    • Non, je ne connais pas les "pieds et paquets", mais ça me donne une meilleure impression que les pieds de cochon et les pieds de canard que j'ai goûté à Paris et au Vietnam respectivement… De toute façon, il faut tout essayer !

    • I can hear Nedd screaming all the way from LV – “THE PRESIDENT DID NOT GET HIS BUTT WHIPPED, NOR DID HE TAKE A SHELLACKING!” Oh the Humanity of it all.

    • Make sure to thank the initial contact. If you're calling the office for the interview make a complete introduction to the person answering the phone. I know as one who has conducted many phone interviews that a switchboard operators' comments about how nice someone was when calling in sends a good signal.It also helps if follow-up calls are needed to that particular office (write down the persons name who answers). Since oftentimes the person doing the phone interview is someone different than the initial contact stay in touch with the initial contact after the call.

    • Oh, Michelle!! I loved reading this one. Mostly b/c I already knew some of these things about you… but also b/c you just flat out crack me up!!! I need to do any interview with you sometime. It would be fun!!![]

    • Ah but the suffix “-fag” is already in use and does not even mean homosexual anymore. Cases in point: moralfag, oldfag, lawfag. Or have I spent too much time on 4chan now, officially?

    • ooops Unk… forgot:The simple, unadorned and unspun (and non cherry picked) facts… which are still "Unknown".So predictable about always avoiding the trend issue, just like a good Pollyanna."Besides that, how did you like the play Mrs. Lincoln?"*sigh*

    • Kally,I hope the real estate market comes back up in your favor, and thank you for sharing all of that personal financial information for our readers to understand your particular situation. Veronica

    • I think that his rights were violated but at the same time that type of shirt can be taken offensive. Religion is not supposed to be brought into the schools but people wear shirts expressing their religion all the time and they aren’t asked to retake their pictures. The teacher shouldn’t have asked him to have the picture retaken just because of one shirt.

    • Es geht hier doch um bereits verurteilte Straftäter, die wieder auf freiem Fuß sind ;-)Und ich finde das sollten sie nicht nur in dem Bundesstaat machen, sondern Weltweit einführen, damit diese Drecksäcke keine Chance haben neue Opfer zu finden.

    • Oh%20my%20gosh%20I%20am%20dying%20over%20here!!%20I%20don’t%20know%20which%20I%20love%20more….the%20details%20or%20the%20outfits!!%20incredibly%20inspiring.%20Off%20to%20share…

    • Angie, I love making bread and make several kinds of rolls, but it has never occurred to me to make RYE rolls. Must make these soon. I was just thinking I need to use up my poppy seeds, so I just need to pick up some rye flour.

    • Heather: They really are soooo tasty! Yummy<3Guapizimo: Du skal virkelig prøve dem, blev overrasket over, hvor lette og gode de blev:) Og mange tak, ser virkelig frem til ferie…Trine: Vise ord! Det glemmer jeg bare engang imellem hehe…

    • The only reason I can think of for the Seattle Metro area inventory to be different is that their condos just now coming on line. It would be interesting to see what % of the Seattle new condos were completed in the last 12 months vs Portland.Large new condo construction is concentrated in Belleview and downtown Seattle. Seattle hasn’t done much to make their core area attractive to residents IMHO – I wonder if there is a sell-through issue.Hey Rain City Guide bloggers, what ‘ya say?

    • oi tenho 23 anos e pesava 74 kg a 3 meses comecei fazer reeducação alimentar e hoje estou pesando 58kg como de tudo mas em pouca quantidade e não fico com fome minha meta e perder mais 5 kg e sei que vou conseguir……..não existe milagre,existe força de vontade e dedicação…abraços e beijos da nessinha

    • 22May 10, 2012 at 12:09 pm17eu got the wrong idea here. i not saying everyone should behave the same way as i do. i not saying AJ sux, this game is perfect and everyone should buy it. i just think he shouldnt be too criticial for negative sides only, biased and unfair next time. it’s just a suggestion for a better show. why so much hate??f

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    • Am I right in assuming that these (firefighter) tests were once much more aimed at people who had learned the subject? And furthermore that their current set-up, with passages including the answers (reading comprehension), are themselves a more recent innovation geared towards the issue of disparate impact?

    • neoselen dit :quand es-ce qu’ils vont se décider à faire des maisons avec des cables secteurs qui n’émettent pas ? quand es-ce qu’une maison sera avec un réseau électrique ET un réseau ethernet ? au lieu de foutre de la wifi partout,source de connections piratées,du CPL qui brouille les CB et les CB qui brouillent le CPL !!!!

    • It is really quite amazing how Dos Hermanos manage to get to restaurants so quickly. Usually before I am even aware they are open. Makes it a real achievment to get to Genco first!

    • Now if only I could locate my elusive former boyfriend, Shane, the one with the sebaceous cyst covered back! I would totally ROCK that contest. Although with his back, we could make it a team effort!!!! If I find him – anyone wan to join Team Cystic Shane?lol!~H.S.

    • Kudos to you for making the list in the first place and the accomplishments. I’m a huge fan of travelling and was glad to see a few of those resolutions on your list. Best of luck w/ the family plans, your fitness goals and to of course more travelling in 2011.Cheers,BosGuy

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    • Getting regular checkups is still the best strategy.If more people were responsible and proactive – many cancers would never have become malignant in the first place.Wonder how many of those activists had gotten regular detection exams before they eventually got cancer

    • They are about 4 years late! It's time to get in the wind and head-off the Usurper and his merry band of thieves before they steal another election.

    • Étrange coquille quand je regarde de près mon clavier…« Très bel exemple dans un titre de Libernation du 28 mai »À moins que le journal n’existe…AimeHaine Célèbre détournement du titre Libération !

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    • Thanks for the read, Bill. Hope the Asian art makes its appearance soon. Everything looks ready. The garden is enjoyable as it is right now, to my eye. But I take great enjoyment in the art of Japanese gardens — the placement of stones and plants, the interplay of various forms and textures.

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