経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

日常こそ最高のコンサル教材。

投稿日:

こんにちは。NISHIです。

日常こそ最高の教材である。

本や教材、セミナー参加もいいですが、
マーケティングでもマネジメントでも、
コンサルに必要な「教材」は
日常の至る所に埋め込まれています。

こういう話、このメルマガでも
何度も繰り返していますよね。

なぜか?

日常からヒントを感じ取り、
自分の血肉にしていくことって
まさに「トレーニング」だから。
後天的に身につけられるからです。


さて、先日、
東京の山手線に乗っていると、
こんな広告が目に入りました。

「山手線新型車両の空気は
『ナノイー』がキレイにしています」

といったコピー。

私、これを見た瞬間に、
「あ、いいんじゃない」って
思ったのです。

それはなぜか?

ここから「妄想」が始まります。
たとえば、導入前にこんなやりとりが
あったんじゃないかという「妄想」。

==

ナノイーは空気清浄の機能がある。
導入先としてどこがいいかな?

電車車両に導入したらいいんじゃない?
あんまりいいニオイしないし。

じゃあ、どうやって電車の車両に
導入してもらおう?
機能のプレゼンだけじゃなぁ。。。

だったら、
機材提供費、取り付け工事を
こちらの負担にすることを
バーターにしたらいいんじゃない?

でも、試算してみると、
こっちの負担コスト結構大きいから
さすがに全部無料ってのはキツイな。

じゃあ、
機材提供費と取り付け工事費は完全無料。
その代わりに費用の一部を、
車内広告掲載で払ってもらう、
というのはどうだろう?

先方=車両そのもののイメージアップ、
こちら=広告宣伝によって浸透する
わけなので、WIN-WINじゃない?
悪い話じゃない。

==

なーんて一瞬で妄想しましたが、
ない話でもないと思うんですね。

ただ、こちらの記事をのぞいてみると、
http://grass-ex.jp/Lo30/1601

実際、広告を見たのはつい先日ですし、
パナソニックとJR東日本の共同開発の上、
導入されてから約1年は経過している。
妄想と現実にタイムラグはある。

ですから、
もちろんこの妄想は的外れ。
とはいえ内情は知りませんから、
完全に的外れとも言えないし、
全くない話でもない。ありがちな話。

で、こういう発想をストックし、
さらに妄想を先に進めてみるのです。

「全く同じやり方を水平展開できないか?」
—————————————————

と、問うてみる。

たとえば、アパレルショップ。
全く同じ展開は出来ますよね?

フロアやフィッティングルームの、
除菌、脱臭に効果があるよう、
同じようにナノイーを設置する。

機材提供費、取り付け工事費は無料。
そのバーターとして、

「○○(店舗名)の空気は、
『ナノイー』がキレイにしています」

というステッカーを、
例えばフィッティングルームの
中や入口に貼ってもらう。

ユニ〇ロのように多店舗展開している
お店に導入できれば、
宣伝効果としては大きいと思われます。

実際、フィッティングルームに
脱臭剤が置かれていますが
かなりアセクサイ時あるんですよね…。

と、少しそれましたが、
水平展開することは可能です。

先日メルマガで
マーケティングは設計するもの、
という話をしましたが、同じですね。
他業種に水平展開できるところまで、
思考を未来にのばしてみる。

そんな小ネタで妄想をしながら
マーケティングスキルが
養われていくわけですから、
やはり、日常こそ最高の教材なのです。

では。

NISHI

-日記

執筆者:


  1. yeezy boost より:

    I intended to send you the tiny word in order to thank you so much yet again on your wonderful opinions you have shared in this case. This has been seriously open-handed of people like you in giving publicly all that many individuals could have offered as an ebook to make some bucks on their own, most notably seeing that you might have tried it in the event you wanted. Those principles additionally worked to become a easy way to be aware that other people online have the same fervor the same as my personal own to find out good deal more pertaining to this matter. I am certain there are a lot more pleasurable periods ahead for individuals who browse through your website.

  2. nike polo より:

    I happen to be writing to make you be aware of of the incredible discovery my wife’s child experienced studying your site. She learned a wide variety of pieces, not to mention what it is like to have an amazing helping nature to make a number of people without difficulty completely grasp specific multifaceted things. You truly did more than people’s desires. Thanks for displaying the beneficial, safe, informative and as well as unique thoughts on this topic to Kate.

  3. I抦 impressed, I need to say. Really not often do I encounter a weblog that抯 each educative and entertaining, and let me let you know, you could have hit the nail on the head. Your concept is excellent; the issue is something that not enough individuals are talking intelligently about. I’m very blissful that I stumbled across this in my seek for something relating to this.

  4. I truly wanted to construct a quick note to be able to thank you for the fantastic guides you are giving out on this website. My extended internet lookup has at the end of the day been rewarded with incredibly good strategies to write about with my best friends. I would believe that many of us visitors are rather lucky to live in a perfect place with many special people with helpful tricks. I feel pretty fortunate to have used your site and look forward to so many more amazing moments reading here. Thanks once more for everything.

  5. adidas shoes より:

    I抎 must test with you here. Which isn’t something I usually do! I take pleasure in reading a post that will make folks think. Also, thanks for allowing me to remark!

  6. I and my guys have been reviewing the best strategies located on the website and all of the sudden developed a horrible feeling I never expressed respect to the web blog owner for them. All the boys are already totally passionate to study them and have certainly been loving those things. I appreciate you for genuinely considerably thoughtful as well as for choosing certain incredible subject matter millions of individuals are really desirous to discover. My very own honest apologies for not expressing appreciation to sooner.

  7. Youre so cool! I dont suppose Ive read anything like this before. So good to seek out any individual with some unique thoughts on this subject. realy thank you for beginning this up. this web site is something that’s needed on the web, somebody with just a little originality. helpful job for bringing something new to the web!

  8. adidas nmd より:

    I simply had to thank you very much once again. I’m not certain the things that I would’ve tried without the actual hints shown by you over that question. It had become the frustrating situation for me personally, however , viewing a new professional style you processed that took me to leap over gladness. I’m just grateful for this help and even trust you really know what an amazing job you are putting in teaching many others thru your webpage. I know that you’ve never encountered all of us.

  9. yeezy boost より:

    I just wanted to write a quick note to thank you for these amazing facts you are posting on this site. My extensive internet look up has at the end been rewarded with pleasant ideas to exchange with my good friends. I would assert that we website visitors actually are extremely fortunate to exist in a really good site with very many perfect people with good strategies. I feel quite lucky to have used the site and look forward to tons of more brilliant moments reading here. Thanks a lot once more for everything.

  10. Spot on with this write-up, I actually think this web site needs way more consideration. I抣l most likely be again to learn far more, thanks for that info.

  11. yeezy shoes より:

    I precisely wished to appreciate you once more. I’m not certain the things I could possibly have achieved without the entire tricks contributed by you concerning that area. It absolutely was the alarming crisis in my position, but understanding the very specialized mode you treated it forced me to jump with delight. Now i am thankful for the assistance as well as believe you are aware of a powerful job you were undertaking training people through your web blog. More than likely you’ve never encountered all of us.

  12. Your place is valueble for me. Thanks!?

  13. Thanks so much for giving everyone an extremely breathtaking chance to read in detail from this website. It can be very pleasurable and also packed with fun for me and my office mates to visit your blog really 3 times in a week to see the new tips you have. Not to mention, I am actually impressed for the brilliant tips you give. Certain two ideas on this page are unequivocally the most effective we have all ever had.

  14. yeezy shoes より:

    The following time I learn a blog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my choice to learn, however I really thought youd have one thing interesting to say. All I hear is a bunch of whining about one thing that you could fix should you werent too busy in search of attention.

  15. nmd uk より:

    I wish to convey my admiration for your kind-heartedness supporting all those that should have help on your topic. Your real commitment to passing the message along had been pretty important and has really made individuals much like me to get to their targets. Your amazing important recommendations signifies so much a person like me and even more to my office workers. Regards; from everyone of us.

  16. adidas nmd r1 より:

    Spot on with this write-up, I actually think this website wants far more consideration. I抣l probably be again to learn far more, thanks for that info.

  17. ferragamo sale より:

    WONDERFUL Post.thanks for share..more wait .. ?

  18. yeezy shoes より:

    I want to show my affection for your generosity giving support to people who must have guidance on this important issue. Your special dedication to passing the solution all through had become rather productive and have continually helped those like me to realize their desired goals. Your amazing valuable advice signifies so much to me and still more to my office colleagues. Thanks a lot; from all of us.

  19. I抦 impressed, I must say. Actually not often do I encounter a weblog that抯 each educative and entertaining, and let me inform you, you may have hit the nail on the head. Your concept is excellent; the difficulty is something that not enough persons are speaking intelligently about. I’m very blissful that I stumbled throughout this in my search for something relating to this.

  20. yeezy shoes より:

    I have to express my love for your kindness for visitors who really want guidance on in this subject. Your very own commitment to getting the message across turned out to be astonishingly interesting and has constantly made people much like me to attain their dreams. Your helpful facts indicates a lot to me and substantially more to my office colleagues. Thanks a ton; from everyone of us.

  21. It’s best to take part in a contest for top-of-the-line blogs on the web. I’ll recommend this website!

  22. yeezys より:

    I really wanted to write a small remark to thank you for all of the fabulous tips and hints you are placing at this site. My prolonged internet lookup has at the end been recognized with awesome knowledge to talk about with my pals. I ‘d assume that most of us visitors are definitely fortunate to dwell in a great community with many brilliant professionals with good hints. I feel quite privileged to have used the web site and look forward to tons of more entertaining times reading here. Thanks again for a lot of things.

  23. chrome hearts より:

    Can I just say what a aid to search out somebody who really knows what theyre speaking about on the internet. You positively know easy methods to bring a problem to light and make it important. More individuals need to learn this and perceive this aspect of the story. I cant imagine youre not more widespread because you undoubtedly have the gift.

  24. yeezy shoes より:

    My wife and i have been so lucky that Albert managed to carry out his investigations through the entire precious recommendations he acquired out of the web site. It’s not at all simplistic to simply happen to be giving away facts which some others could have been selling. And now we realize we’ve got the blog owner to be grateful to for that. The specific illustrations you’ve made, the straightforward blog menu, the relationships you can make it possible to instill – it’s got many great, and it’s really helping our son in addition to the family do think the issue is entertaining, and that is extraordinarily important. Many thanks for all!

  25. longchamp より:

    I discovered your weblog website on google and verify just a few of your early posts. Proceed to keep up the superb operate. I just additional up your RSS feed to my MSN News Reader. Searching for ahead to studying extra from you in a while!?

  26. A lot of thanks for all your work on this site. My mother enjoys participating in internet research and it’s obvious why. Almost all learn all about the dynamic method you deliver simple tricks via the web site and even invigorate participation from other people on that issue plus our princess is really becoming educated a lot of things. Have fun with the remaining portion of the year. Your conducting a great job.

  27. I’m really impressed with your writing skills and also with the layout
    on your blog. Is this a paid theme or did you customize it yourself?

    Either way keep up the excellent quality writing, it’s rare to see a nice blog like
    this one today.

  28. adidas nmd より:

    I am just commenting to make you understand of the awesome discovery my girl gained checking yuor web blog. She picked up a good number of pieces, which include what it is like to possess a very effective teaching nature to let the rest without difficulty have an understanding of chosen very confusing subject areas. You really did more than our expected results. Thank you for imparting those helpful, trusted, revealing and even cool tips about that topic to Sandra.

  29. roshe run より:

    very nice submit, i certainly love this web site, carry on it

  30. I definitely wanted to write down a small word in order to express gratitude to you for those superb tips and tricks you are showing here. My considerable internet lookup has now been recognized with extremely good concept to talk about with my relatives. I ‘d believe that many of us readers are very endowed to live in a useful website with many special professionals with insightful tips and hints. I feel rather privileged to have used your entire webpage and look forward to really more fun moments reading here. Thanks once more for all the details.

  31. Whats up! I simply wish to give an enormous thumbs up for the good information you could have here on this post. I shall be coming back to your blog for more soon.

  32. yeezy boost より:

    Needed to write you a little note to be able to say thank you again regarding the striking things you have discussed on this page. It has been quite open-handed with you to convey unreservedly what many people would have marketed as an e book to earn some cash for themselves, principally given that you might well have tried it if you ever considered necessary. The good ideas in addition acted to become a easy way to comprehend many people have similar zeal like my own to figure out very much more when considering this issue. I believe there are numerous more enjoyable instances in the future for individuals who check out your blog.

  33. yeezy より:

    I intended to write you this very small note to be able to thank you very much over again about the gorgeous opinions you’ve featured in this article. This has been wonderfully open-handed with you to deliver without restraint precisely what some people could have made available as an electronic book in making some bucks on their own, especially given that you might well have done it in the event you decided. These techniques as well acted as a good way to understand that other people have the same interest just as my personal own to know the truth more and more on the subject of this condition. I’m sure there are millions of more pleasant occasions up front for individuals who see your site.

  34. omega watches より:

    I precisely wished to appreciate you again. I’m not certain the things I would have sorted out in the absence of the type of pointers contributed by you relating to such a area. It became a very hard setting in my view, nevertheless coming across the very specialised technique you dealt with that took me to leap for contentment. I am just grateful for your assistance and in addition hope you know what a powerful job your are putting in instructing people by way of a site. I know that you haven’t met all of us.

  35. golden goose より:

    This is the suitable weblog for anyone who needs to search out out about this topic. You realize a lot its nearly exhausting to argue with you (not that I really would want匟aHa). You positively put a brand new spin on a topic thats been written about for years. Great stuff, simply nice!

  36. There are certainly a whole lot of particulars like that to take into consideration. That may be a nice level to convey up. I offer the thoughts above as normal inspiration however clearly there are questions just like the one you deliver up the place the most important factor will be working in honest good faith. I don?t know if finest practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both girls and boys really feel the affect of just a moment抯 pleasure, for the rest of their lives.

  37. jordan shoes より:

    Howdy! I just would like to give a huge thumbs up for the nice data you may have here on this post. I will likely be coming again to your blog for more soon.

  38. yeezy boost 350 より:

    I am commenting to let you understand what a terrific discovery my wife’s girl experienced studying your webblog. She came to understand lots of things, which include what it is like to possess a marvelous coaching nature to have other folks with ease thoroughly grasp chosen grueling subject matter. You really did more than my expectations. Thanks for displaying such precious, healthy, revealing and as well as fun thoughts on that topic to Julie.

  39. yeezy より:

    I intended to put you this very small word to help give thanks over again relating to the beautiful views you’ve featured in this case. It is certainly wonderfully open-handed of people like you to present freely all some people would’ve made available as an ebook in order to make some money for their own end, most importantly given that you could have tried it in the event you considered necessary. These solutions also worked to be a great way to realize that many people have the identical eagerness the same as my own to know a lot more with respect to this matter. I’m sure there are many more pleasurable opportunities up front for many who looked at your blog.

  40. nike roshe uk より:

    Nice post. I study something more challenging on different blogs everyday. It is going to all the time be stimulating to learn content material from other writers and practice a bit one thing from their store. I抎 want to use some with the content material on my blog whether or not you don抰 mind. Natually I抣l give you a link in your net blog. Thanks for sharing.

  41. I am often to running a blog and i really respect your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for brand new information.

  42. It抯 arduous to search out educated individuals on this matter, but you sound like you already know what you抮e speaking about! Thanks

  43. I have to convey my gratitude for your kindness in support of those who really want assistance with this one matter. Your real commitment to getting the message all-around was unbelievably effective and have consistently allowed ladies like me to achieve their ambitions. Your new warm and friendly recommendations signifies a lot a person like me and much more to my office workers. Thanks a ton; from everyone of us.

  44. There may be noticeably a bundle to learn about this. I assume you made certain good factors in options also.

  45. yeezy boost 350 より:

    Thank you for all your valuable hard work on this blog. My daughter really loves working on investigation and it’s easy to see why. I hear all relating to the powerful form you produce both useful and interesting thoughts via this blog and as well invigorate response from people about this content so my girl is now studying a lot of things. Take pleasure in the remaining portion of the year. You’re conducting a remarkable job.

  46. There are some interesting cut-off dates in this article but I don抰 know if I see all of them middle to heart. There’s some validity however I’ll take hold opinion till I look into it further. Good article , thanks and we would like more! Added to FeedBurner as well

  47. nike air max 90 より:

    Would you be serious about exchanging hyperlinks?

  48. After examine a few of the blog posts in your web site now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and might be checking again soon. Pls try my web page as properly and let me know what you think.

  49. I want to show appreciation to this writer for rescuing me from this type of crisis. Because of looking out throughout the the web and coming across views that were not pleasant, I figured my life was gone. Living without the presence of solutions to the issues you’ve solved through the article is a crucial case, as well as the kind that might have in a wrong way damaged my entire career if I hadn’t encountered your blog. Your own skills and kindness in taking care of all the pieces was invaluable. I don’t know what I would have done if I had not discovered such a stuff like this. I can at this point look ahead to my future. Thanks for your time so much for this skilled and result oriented help. I will not hesitate to suggest your web sites to any person who desires support on this matter.

  50. air jordan 13 より:

    It抯 laborious to find educated people on this subject, but you sound like you already know what you抮e talking about! Thanks

  51. yeezy shoes より:

    I’m also writing to make you understand of the beneficial experience my friend’s daughter went through checking the blog. She realized many things, with the inclusion of how it is like to possess a wonderful coaching mood to have other people effortlessly learn specific impossible things. You actually surpassed our own expected results. Thank you for imparting those warm and helpful, dependable, revealing as well as easy guidance on this topic to Mary.

  52. hermes belt より:

    Aw, this was a really nice post. In idea I would like to put in writing like this moreover ?taking time and actual effort to make an excellent article?but what can I say?I procrastinate alot and certainly not seem to get something done.

  53. adidas nmd より:

    You need to participate in a contest for among the best blogs on the web. I will recommend this site!

  54. jordan 12 より:

    I found your blog web site on google and verify a number of of your early posts. Continue to maintain up the superb operate. I just extra up your RSS feed to my MSN News Reader. Looking for forward to reading more from you afterward!?

  55. Would you be inquisitive about exchanging hyperlinks?

  56. reebok shoes より:

    I抎 need to examine with you here. Which is not something I often do! I get pleasure from reading a post that may make people think. Also, thanks for permitting me to remark!

  57. adidas outlet より:

    Hi there! I just wish to give an enormous thumbs up for the good information you’ve got here on this post. I will likely be coming back to your weblog for more soon.

  58. Youre so cool! I dont suppose Ive learn something like this before. So good to seek out anyone with some unique thoughts on this subject. realy thanks for starting this up. this website is one thing that is wanted on the internet, someone with just a little originality. helpful job for bringing one thing new to the web!

  59. longchamp より:

    An interesting discussion is price comment. I believe that you need to write more on this matter, it might not be a taboo subject but typically individuals are not sufficient to talk on such topics. To the next. Cheers

  60. yeezy より:

    I and my friends were checking the best secrets on the website and so all of a sudden came up with an awful feeling I had not thanked the website owner for those strategies. These guys are already certainly excited to read all of them and now have seriously been making the most of these things. Thank you for indeed being well kind and for figuring out this sort of impressive areas millions of individuals are really eager to discover. My very own honest apologies for not expressing gratitude to sooner.

  61. nike foamposite より:

    I抦 impressed, I need to say. Really hardly ever do I encounter a blog that抯 each educative and entertaining, and let me let you know, you’ve gotten hit the nail on the head. Your concept is excellent; the problem is one thing that not enough persons are talking intelligently about. I’m very completely happy that I stumbled across this in my seek for something referring to this.

  62. yeezys より:

    I precisely desired to appreciate you once more. I am not sure what I would’ve handled without these basics shared by you directly on this concern. Previously it was an absolute troublesome crisis in my circumstances, however , taking note of a expert fashion you solved the issue forced me to leap with fulfillment. Now i am grateful for the advice and in addition sincerely hope you are aware of a great job you happen to be doing instructing people today via your web site. Most likely you’ve never met any of us.

  63. pandora jewelry より:

    Can I simply say what a reduction to find someone who actually knows what theyre talking about on the internet. You undoubtedly know learn how to bring an issue to mild and make it important. Extra folks need to learn this and understand this facet of the story. I cant consider youre no more fashionable since you definitely have the gift.

  64. longchamps より:

    Oh my goodness! a tremendous article dude. Thanks Nevertheless I’m experiencing situation with ur rss . Don抰 know why Unable to subscribe to it. Is there anyone getting identical rss downside? Anybody who knows kindly respond. Thnkx

  65. adidas ultra より:

    I am usually to blogging and i actually recognize your content. The article has really peaks my interest. I’m going to bookmark your site and maintain checking for brand new information.

  66. yeezy shoes より:

    After study a couple of of the weblog posts in your website now, and I actually like your way of blogging. I bookmarked it to my bookmark website listing and might be checking back soon. Pls check out my web site as effectively and let me know what you think.

  67. golden goose より:

    Can I simply say what a aid to find someone who really is aware of what theyre talking about on the internet. You undoubtedly know tips on how to carry a problem to mild and make it important. More people have to learn this and perceive this facet of the story. I cant imagine youre not more common because you definitely have the gift.

  68. curry 4 より:

    It抯 arduous to find educated individuals on this topic, but you sound like you already know what you抮e talking about! Thanks

  69. air max 90 より:

    Youre so cool! I dont suppose Ive learn something like this before. So nice to search out anyone with some authentic ideas on this subject. realy thanks for beginning this up. this website is something that is needed on the web, somebody with just a little originality. useful job for bringing something new to the internet!

  70. Youre so cool! I dont suppose Ive read anything like this before. So nice to search out any individual with some original ideas on this subject. realy thank you for beginning this up. this website is something that is wanted on the net, somebody with a little bit originality. helpful job for bringing something new to the web!

  71. jordan retro より:

    An attention-grabbing discussion is value comment. I feel that it is best to write more on this topic, it may not be a taboo subject but typically individuals are not sufficient to talk on such topics. To the next. Cheers

comment

メールアドレスが公開されることはありません。 * が付いている欄は必須項目です

関連記事

no image

2種類のビジネスケーススタディ。

こんにちは。NISHIです。 ビジネスやコンサルに活かす ケーススタディには、 実は【2種類】あります。 1つは、 戦略戦術的ケーススタディ。 昨日のキーエンスの例なんかは まさにこれですね。 ま、メ …

no image

統計を使わずに市場規模を算出する方法。

こんにちは。NISHIです。 前職時代、とある先輩に 「国の統計って ホンマやと思ってる?」 と聞かれ、 素直に「ハイ」と答えていた ウブな1年生がいましたが、 統計が正確なことはないものの、 おおよ …

no image

思考の出発点として有効な「○○探し」とは?

こんにちは。NISHIです。 昨日のメルマガでは、 「スキマ時間でできるコンサル思考、 そのトレーニング方法とは?」 といったテーマでお伝えしましたが、 もう1つ思い出したので ご紹介しておこうと思い …

no image

【書評】「瞬間フレームワーク」を読んでみた

こんにちは。NISHIです。 今日は書評です。 この本を取り上げますね。 == 書籍:瞬間フレームワーク 著者:ジェームズ・マクグラス 訳者:福井久美子 出版社:クロスメディア・パブリッシング → h …

no image

【書評】「超予測力」を読んでみた

こんにちは。NISHIです。 昨日に引き続き今日も書評を。 ピックアップ書籍はコチラ。 == ・書籍:超予測力 ・著者: フィリップ・E・テトロック ダン・ガードナー ・訳:土方奈美氏 ・出版社:早川 …