経営コンサル日誌

NISHIコンサル日誌のバックナンバーブログです。

日記

希少価値の高いコンサル、どこにでもいるコンサル。

投稿日:

こんにちは。NISHIです。

希少価値のあるコンサル。
どこにでもいるコンサル。
その違いはどこにあるのでしょう?

笑い話なんですけど、
笑い話にもできない話がコチラ。

http://grass-ex.jp/Lo30/1451

後半を読んでいて思わず吹きましたが、

==

CEO
「日本進出はいけるかな?」

コンサル
「いや、ムリやで」

CEO
「なんでやねん?」

コンサル
「おたくんとこ、禁煙やろ?
さすがに禁煙強制したらアカンで。」
「それと、コーヒー歩きながら飲むって
そんな文化流行りまへんで」

CEO
「(腹立つわ~。絶対成功したろ)」

コンサル
「」

CEO
「(やったぜ!)」

==

みたいなやりとりがあります。

その後、スタバの日本上陸は成功し、
誰もがその名前を知るカフェになります。

スタバCEOにとってはしてやったり。
コンサルにとってはバツが悪すぎる…。

このトンチンカンな結論を導くために
一体どんなリサーチをしたんだろうと
その内容に興味と疑問を持ちますが、
このコンサルにも同情の余地があります。

理由は、
「頼む相手を間違ってるんじゃないか?」
と思うから。

そもそも、コンサルにとって
この手のリサーチは結構荷が重い。
特に、大手のサラリーマンコンサルには
かなり厳しいといってもいいのでは
ないでしょうか。

この手のリサーチとは、
日本初上陸のための市場調査、
新規業態成功のための市場調査など、

比較的未知領域での成功可否判断
——————————————–

のことです。

そもそも大半のコンサルに
共通する思考パターンは、

「事例主義」

で、

「○○という業態が流行っている」
「△△というモデル企業がある」
「××というノウハウが出てきた」

と、いう風に、
事例、ビジネスモデル、ノウハウを
そのままトレースし、水平展開することで
粗利を稼ごうとするメンツがほとんど。

つまり、

思考のベースは「過去」であるため、
未知なるものに対する判断は苦手。

たとえ予測できたとしても、
過去の延長線上にしかない、
確実に変わりがなさそうな近未来程度。

これは何もコンサルのことを
悪く言っているわけではなく、

クライアントの成功確率を高めようとすれば、
成功事例やノウハウをトレースすることは、
やはり、確率の高い方法だから。

ゆえに、
モデル企業と成功事例を求め、
流行るビジネスモデルを求め、
より確実なノウハウを求める。

このように、
視点が過去に向きがちな側面は、
職業上少なからずあります。

と、いうことは、
視点を未来に向けることができる。
ビジネスをクリエイトする際に
確度の高いアドバイスができる。

ここは、
希少価値の高いコンサルのポイント
ではないかと思います。

そして、
おそらくそういった意味での
希少価値の高いコンサルになるには、

ビジネスモデルや事例を
見た量や理解度が高いこと。

ルール化できること。

自分でビジネスをクリエイト
していること。

このあたりが
条件になってくるのかなと思います。

では。

NISHI

-日記

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